NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM).

Demo 3D-AR

“Integrating IBM Watson’s AI into our web-enabled 3D-AR platform puts NexTech at the forefront of the AR industry. With this new UX, we solidify our position as the most technologically-advanced web-enabled AR platform in the market today,” said Evan Gappelberg, CEO of NexTech. “Previously, users were unable to place a 3D object inside a room without using Apple’s ARKit, Google’s ARCore, or WebXR which is very limited and only works on iOS for browsers. Our new UX is a technological advancement that leapfrogs everything on the market today and offers a truly cross-browser, cross-platform, stable and reliable 3D AR experience inside the web.”

Marketing Technology News: New Virtual Human Technology from Talespin Leverages VR and AI for Teaching ‘Soft Skills’

This UX update is the latest initiative by NexTech to further bolster its offerings as a complete end-to-end solution for the growing e-commerce industry. Earlier this month, it launched its Try-It-On AR technology for eCommerce sellers, and just this week it announced its acquisition of Hoot to provide online retailers with 3D and 360-degree product photography solutions creating the industry’s first end-to-end AR solution for e-commerce.

Marketing Technology News: Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

With the global retail e-commerce market projected to reach $4.8 trillion in 2021, (according to Statistica) technologies that can offer a more personalized online shopping experience like augmented reality are poised for rapid growth. Recent research states 74 percent of consumers expect retailers to offer an augmented reality experience, and one-third reported they would be more likely to buy a product after using AR to preview it.

Marketing Technology News: Copper Announces Move to Google Cloud Platform; Expands Its Strategic Partnership with Google Cloud as a Google-Recommended CRM