We have made significant advancements in preserving our history, our heritage, and our memories. And for the most part, technology has been our ally. We have converted very old books, analog audio files into digital files; we have converted black and white images into colored ones and enhanced our old videos. There are various other organizations and communities which are much adamant about preserving our history. The University of South Florida is even using 3D imaging to scan entire museum collections, archaeological sites, and ancient landscapes around the world. And now with AR, ReplayAR, Inc. an augmented reality software company has taken it a step further and is inviting New Yorkers on a sentimental journey to memorable scenes from holidays past. The developers of ReplayAR has released an augmented reality video tour of the Rockefeller Center Christmas Tree in NYC made by virtually inserting old photographs from the past into the real-life Rockefeller Plaza of today.

This isn’t the first time ReplayAR has done something like that. In fact, it is a part of ReplayAR’s “Time Capsule” series which uses the app’s AR technology to explore the invisible history that surrounds us in everyday life. The series has previously featured AR history tours of other uplifting New York events like the Macy’s Thanksgiving Day Parade in Herald Square, as well as darker ones, like the aftermath of the September 11 attacks on the World Trade Center.

Marketing Technology News: Spindustry and Znode Announce New E-commerce Partnership

“It’s like the Ghost of Christmas Past,” said inventor Jay Kristopher Huddy, “ReplayAR lets you go to places where you lived or visited years ago and see it just like it was, the way you remember it. Only instead of a ghost, we use patented augmented reality technology.”

“Seeing AR photos of my son growing up in our home is an emotional experience, especially around the holidays,” said ReplayAR co-founder Brandon Martin, “It’s not just for historical events. It’s also a great way to capture personal memories right at home where they happen, like a virtual scrapbook.”

Marketing Technology News: Clinic Software CRM Announces Free Trial of Its CRM Edition Software

With the help of an AR photo app, users can ‘freeze time’ and instantly turn their digital photographs into augmented reality memories. They can revisit the same location and see that moment from the past overlaid on the present-day setting right where it took place. Additionally, they can also use the app to make videos of their AR creations to share on social media.

Users can view the historical exploration of the Christmas Tree at Rockefeller Center and other video installments of their ‘AR Time Capsule’ series on their YouTube channel and at ReplayAR.com. The ReplayAR augmented reality app is available for free on the App Store for iOS and Play Store for Android.

Marketing Technology News: How Dianomi Boosts Native Advertising Marketplace with Cutting-edge Adtech Solutions