Vurvey, a provider of an innovative co-creation platform, today announced the launch of Vurvey AR, an augmented reality platform for digitally testing physical and experiential ideas, concepts and prototypes with customers, allowing them to digitally interact with concepts in 3D and visualize them in their physical environment. Vurvey AR combines 3D visualization with Vurvey’s video survey tools to allow customers to view concepts that are more representative of the final execution while collecting a greater quantity and quality of feedback.

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“Vurvey AR helps take that next great idea to market faster than ever before,” said Chad Reynolds, founder and CEO of Vurvey. “For companies looking for better ways to engage customers and collect better insights from them, Vurvey AR unlocks a lot of amazing possibilities for validating and testing physical products quickly. It also enhances sustainability by eliminating the need for materials and resources for product samples. With Vurvey AR, we’re excited to launch the next generation in product testing.”

Vurvey AR allows customers to dive into the design details of a product and explain how they think the concept would function. They can also identify which features are most important to them and highlight areas that feel confusing or misleading. Capturing both video responses to questions and data responses to multiple-choice questions, this kind of immediate feedback also allows product teams to identify important barriers to use and overall adoption before launch.

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By providing the tools for creating fully digital concepts and testing, Vurvey AR eliminates the need to use raw materials and energy to develop, produce, transport and present physical prototypes, iterations and product samples. It can also be used for sharing immersive ideas that require feedback while seeing the concept in the actual environment, such as products on store shelves and in merchandising floor setups.

“Testing concepts digitally provides powerful consumer insights but also helps Timberland’s commitment to a greener future,” said Vurvey customer Alex Dardinski, senior director of advanced concepts and energy at Timberland, a retailer of rugged apparel, footwear and accessories. “People can view virtual concepts and give detailed feedback before we commit to manufacturing or shipping physical samples. This [Vurvey AR] is a faster and more sustainable way to innovate.”

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