Report highlights five trends influencing the future of virtual and hybrid events and the way industry leaders support the needs of their stakeholder audiences
Investis Digital, a leading global digital communications company, released its special Connect.IQ report on Virtual Events that evaluates five trends that are influencing the future of virtual and hybrid events as businesses learn how to make them better with key lessons learned during the pandemic.
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To uncover these trends, Investis Digital:
- Reviewed hundreds of companies to uncover how they’re approaching virtual events. We started with the top-scoring publicly traded companies based on our 2021 Connect.IQ Global 100 Report.
- Surveyed members of the National Investor Relations Institute (NIRI) to understand how IR and Corporate Communications executives are using virtual events to support their business needs.
- Interviewed virtual events analysts and studied additional research from both Forrester and Gartner.
Using its proprietary Connect.IQ methodology, Investis Digital reviewed over 300 criteria that create an effective digital presence, including the use and integration of virtual events into their IR and corporate communications regime. In addition to the survey and analyst research, they studied what is driving stakeholder expectations and the way industry leaders support the needs of their stakeholder audiences with virtual events.
“At a time when audiences are raising their expectations for what virtual events can deliver, businesses that place a higher priority on engagement and content will have a distinct advantage over those that do not”, said Frank Persia, US Director of Webcasting, Investis Digital. “This report is a playbook for key decision-makers on how they can get the most from their virtual and hybrid events.”
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The report also uncovers, hybrid events are becoming more commonplace and according to Gartner, by 2023, 60% of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences.
Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone.
Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance.
We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints.
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