Browsing Tag

digital communications

Twilio’s Annual State of Customer Engagement Report Finds Digital Engagement Is Key to Business Survival in a Post-Pandemic World

96% of enterprises report failing to digitize customer engagement would have negatively impacted their business 95% expect to increase or maintain their investment in digital customer engagement after the pandemic Comcast, Delta Air Lines, Norwegian Refugee Council recognized for building innovative ways to stay connected with their customers and communities during COVID-19 Twilio, the leading cloud communications platform, released its second annual State of Customer Engagement Report. Combining insight from the Twilio…

Top Marketers Say SMS Performs Better Than Any Other Channel, SMS For Promotions or Offers Drive Revenue Growth For Most, New Survey Finds

Mitto research shows B2C marketers plan to prioritize customer experience through contactless customer engagement and SMS digital communications Digital communications deliverability is the biggest perceived barrier to implementation Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Engagement in B2C Marketing survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of how B2C enterprise marketers in the…

MCI Transforms for the Digital Age

MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands of the Fourth Industrial Revolution. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs. 2020 has been a year of transformation for many of MCI’s clients with MCI designing tomorrow’s solutions to unleash the power of community across all audience touchpoints. MCI is helping brands, associations and non-for-profits realise success by developing multi-channel…

Sendbird Continues to Elevate Chat With Introduction of Powerful Messaging Features

Sendbird, the leading interaction API company across chat, voice and video for mobile, and web applications, announced a number of impressive new capabilities uniquely developed to help people come together for outstanding digital chat experiences at large scale. They include dynamic partitioning for Open Channels, IP whitelisting, message threading and message search. Sendbird developed the features in recognition that the ways people interact and connect with one another have fundamentally changed over the past year. This…

KPS3 Adds Bob Whitefield as Partner

KPS3, full-service marketing, and digital communications firm announced the addition of Bob Whitefield as partner. As VP of growth marketing, Whitefield will have a continued focus on performance marketing, search, and analytics for KPS3's local, regional, and national clients. "KPS3 has always been strategy first," said Stephanie Kruse, founder and board chair. "Bob is innately strategic, and that permeates every initiative and every campaign he creates and executes flawlessly for our clients." Marketing Technology…

Srikanth Swaminathan Joins Investis Digital as Managing Director of its Baroda, India Office

New Appointment Further Bolsters the Company's Commitment to Digital Transformation Investis Digital, a leading global digital communications company has strengthened its service and delivery practice with the appointment of Srikanth Swaminathan as the Managing Director of its Baroda, India office. Mr. Swaminathan's brings over two decades of extensive experience in technology leadership, delivery and digital transformation, program management, business development, practice management and customer relationship…

Myntelligence Optimizes Digital Marketing Campaigns and Unlocks Real-Time Business Insights with TigerGraph

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI TigerGraph, the only scalable graph database for the enterprise, announced that Myntelligence has chosen TigerGraph to power advanced analytics within the Myntelligence Media Automation platform to deliver integrated, real-time insights to marketers. Myntelligence, with TigerGraph, is addressing a key business challenge: Marketers often struggle to manage multiple campaigns across various digital channels…

Hearsay Systems Announces New Integrations, Partnership, and Investment

Hearsay product utilization increases 3X during pandemic across digital communication channels between advisors and clients Salesforce Ventures takes on a minority stake in Hearsay Hearsay’s compliant, regulation-ready social media, voice, text, and website solutions extend the power of Salesforce to wealth management, banking, insurance, and home lending customers Hearsay Systems, a trusted leader in compliant digital communications for the financial services industry,  announced a deeper partnership with…

Twilio Study Finds COVID-19 Accelerated Companies’ Digital Communications Strategy by Six Years

Twilio, the leading cloud communications platform, announced the results of a global survey measuring the impact and outlook of the COVID-19 pandemic on businesses’ digital engagement strategies. To better understand the magnitude of COVID-19 and the lasting effect it will have on business and customer engagement, Twilio surveyed over 2,500 enterprise decision makers globally to gauge the effect on their company’s digital transformation and communication roadmap. The COVID-19 Digital Engagement Report is a snapshot of how…

SPLICE Software Announces New Offering for Retailers Amid Pandemic

Retail Fast Pass Aids in Shoppers Virtual Shopping Experience, Allowing for More Certainty That They're Protected From COVID-19 SPLICE Software, a customer engagement company specializing in automated communication workflows, digital communications and real business results, today announced the launch of Retail Fast Pass, an Integrated VIP Appointment Experience for virtual shopping, in-store shopping and product pick-up. Retail Fast Pass™ is customized for the new normal. The platform communicates with customers and…

Brightcove Launches New Mobile App to Streamline Employee Communications via Video

Brightcove Engage is a video management and publishing app that is optimized for rapid and secure video sharing across the global workforce Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Engage™, a purpose-built application developed for internal communications professionals to inform employees using the most powerful and effective means of communication ever created: mobile video. With templates for quickly organizing content, analytics for monitoring engagement, and…

Hearsay Systems Launches First SMS Compliance Automation Solution for Financial Advisors

Compliant Advisor Cloud Leader Introduces New FINRA, SEC, IIROC, MFDA, and FTC Rules Engine to Enable Advisors to Meet Client Expectations for Text Messaging without Creating Unmanageable Supervision Team Burden Hearsay Systems, the trusted leader in compliant digital communications and workflow solutions for the financial services industry, announced its latest offering to simplify compliance for modern financial services organizations. The company debuted the first and only automated compliance supervision solution…

Optimizing Loyalty Communications: Finding a Partner with Technology and Convenience Retail Expertise

A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program. According to PDI’s 2019 C-Store Shopper Report, 73 percent of C-stores in this country have a loyalty program in place, with the majority (97 percent) saying their programs have been in place for over a year. Well and good, except many c-store operators struggle to turn their programs into a powerful tool for generating sales and foot traffic.…

Investis Digital Announces Acquisition of Vertical Measures to Enhance Digital and Performance Marketing Offerings

Positions Investis Digital Among Largest Digital Communications Companies Globally Investis Digital, a leading global digital communications company, announced the acquisition of Vertical Measures, a Phoenix-based digital marketing agency specializing in digital marketing strategy, content marketing, paid and organic search, lead nurturing, and conversion rate optimization. The acquisition of Vertical Measures further bolsters Investis Digital's ability to deliver on its Connected Content™ approach, which…

Built In Colorado Showcases Inboxlab as One to Watch in 2019

It was announced this week that Inboxlab was selected as one of Built In Colorado's 50 Startups to Watch in 2019. Poised to be one of the largest content powerhouses in the world, Inboxlab is an expansive network focused on building successful, high-quality brands around the inbox. Revolutionary in its scope and scale, Inboxlab has brilliantly innovated email—the last undisrupted digital communications platform—to engage and inspire communities via the inbox. Inboxlab CEO Nicholas Pardon said, "In our fast-paced digital…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

The Relevancy Gap: Businesses Believe Marketing Communications Are Effective; Consumers Disagree

Twilio recently published a fascinating, complimentary Customer Communications Report 2017 to determine any discrepancies between how well companies think marketing and how well consumers perceive businesses’ marketing efforts. The sample was sizeable, surveying digital communications leaders at 413 companies in the U.S., 284 in the UK, and 170 in Australia; and surveying 1,018 consumers in the US, 515 in the UK, and 512 in Australia. The results show a shocking delta between how businesses think they’re doing and how…