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marketing experiences

TechBytes with Diaz Nesamoney, CEO at Jivox

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…