Browsing Tag

Virtual Events

Sherpa Digital Media Delivers Key Metrics on Virtual Events and Video Streaming in 2020

The company shares its event attendance and video consumption metrics for the past year, spotlighting the growing demand for video-powered experiences. Sherpa Digital Media, Inc., a leading provider of virtual events, webinars, and webcasts for enterprise Marketing and Communications, shared usage metrics of its flagship platform for live and on-demand video hosting and streaming. Over the course of 2020, Sherpa hosted and streamed over 11,000 events, due in large part to a surge in demand for virtual events and online…

Bizzabo Acquires Whalebone to Humanize Virtual Events

Bizzabo, the world's leading event success platform, announced its acquisition of Whalebone, a Swedish technology startup that enhances the experience between speakers and their audiences to humanize digital interactions. Whalebone’s technology simulates live audience elements from in-person events by making it possible to hear and visualize the virtual crowd, creating a deeper and more connected experience. The acquisition is bridging the gap between virtual and in-person, further solidifying Bizzabo’s commitment to…

vFairs Announces New Product Integrations to Accelerate Virtual Event Engagement and Offer a More Immersive User Experience

vFairs, the leading platform for hybrid and virtual events, announced a new line of product integrations that grant greater control over events to organizers. These newly integrated platforms include Slido, ReStream, SyncWords, Oracle Eloqua, Worldly, and Interprify, each of which will expand on vFairs' functionality while offering a more immersive and inclusive event experience to audiences. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI "vFairs is moving quickly to make…

Array Surpasses 1,500 Virtual Events, Releases New Collaboration Feature

Array, the leading content engagement solution provider for life sciences events, has announced a number of accomplishments which continue the momentum they've been building since revealing their new brand and name change from Educational Measures in January 2021. The company's technology and services have now been used by more than 200,000 remote participants at over 1,500 virtual events. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for…

EventHub Closes Pre-Seed Round to Revolutionize Event Sponsorship

EventHub officially closed their pre-seed round earlier this month as they prepare to scale up customer adoption of their sponsorship platform. The round was led by Pasadena Angels and Emerging Ventures from the LA area as well as Seattle-based Accellius Capital. Also participating in the round was former Patron Technology CRO Brian Arnone, who serves as lead advisor for EventHub. The SaaS platform -- which features a sponsor:event matching component and a tool-suite that streamlines partnership management -- added a…

Hubb Event Planner Survey Finds Vast Majority Now Experienced In Planning Virtual Events

Hubb CEO says planners are looking to a hybrid future Hubb, a leading virtual, hybrid, and in-person event software platform, today announced data findings from its 2021 Spring UNTETHERED Design-a-thon Event held in mid-March. The findings confirm the pandemic forced a major change within the industry, with a staggering 83% of event professionals surveyed confirming they now have experience hosting and/or planning a virtual event, versus only 45% surveyed in the May of 2020. Marketing Technology News:Tricor Group…

Qumu Introduces AI-Powered Live Captioning for Enterprise Video

Qumu Corporation, a leading provider of cloud-based enterprise video technology, announced the development and release of its live captioning capabilities. The new release of Qumu Cloud provides artificial intelligence (AI)-based translation of voice to on-screen captions for video viewers. Developed by Qumu’s cloud engineering team, it is available to all Qumu customers and included in the license subscription. Marketing Technology News: Contentful Unveils New Features and Partner Apps at Second Annual Blueprints…

Aventri Debuts Virtual Events 2.0

New Platform Enhances Virtual Networking, Monetization, Ease of Use Event management software (EMS) leader Aventri today launched Aventri Virtual Events 2.0 for interactive virtual and hybrid events. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format New Aventri Virtual Events 2.0 platform enhances digital event networking and ease of use. Virtual Events 2.0 presents a major rewrite, from its sleek design to new features that drive engagement and ease…

Business Wire Unveils Event Spotlight, an Interactive Event Content Solution

Combine the power of news distribution with a custom interactive asset for communications professionals, marketers and event planners to increase event access and encourage engagement Business Wire today announced the launch of Event Spotlight, providing an interactive experience to increase audience engagement, with content accessibility, for in-person and virtual events, tradeshows and conferences. During the pandemic, when in-person events quickly shifted to virtual, companies had to quickly pivot…

Tech Marketers Report Big Jump in Digital Tactics

Content Marketing Institute Releases 2021 Research on Technology Content Marketing Getting in front of audiences virtually was a priority for technology marketers in 2020 with a majority using virtual events, webinars or online courses. That’s just one of the key findings in the new Content Marketing Institute research report out today, Technology Content Marketing Benchmarks, Budgets, and Trends with Insights for 2021, sponsored by IDG Communications, Inc. Marketing Technology News: Roku’s Active Live Streaming Video…

Bizzabo Recognized As A Leader In B2B Marketing Events Management Solutions by Independent Research Firm

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

Postal Adds Virtual Events to Experience Marketing Platform

Postal is proud to announce the launch of the Postal Event Marketplace, a new product offering in it’s Experience Marketing Platform where direct mail, gifts, company swag, and now, memorable virtual events come together in one place to help sales and marketers break through the noise of saturated digital channels. With the launch of Postal Events, customers can now book talent from hundreds of options, manage the invite and registration process, and trigger the automatic sending of attendee event kits to ensure they land…

Events Horizon: What Virtual Events Will Look Like in 2021

It’s fair to say that COVID-19 has fueled a boom for the virtual events space. Unable to connect with customers and prospects in-person, businesses across the U.S. have instead turned to the power of virtual events to spread brand awareness and form meaningful relationships at a time when health concerns have made it almost impossible to do so. It’s been a benchmark year for the industry, and the likelihood is that in 2021, companies in the space will see revenues grow even further. In fact brands like Bizzabo and Hopin,…

Five Martech and SEO Challenges Facing the CMO in 2021

Martech and SEO go hand in hand. But, the expectations of marketing technology are fundamentally changing. The evolving role of the CMO coupled with the growing need for serious investment in SEO and greater efficiency are all combining to suggest that 2021 will see huge disruption, even as we (hopefully) return to some form of normality. At our recent DeepCrawl Live event, we showed delegates how to navigate a digital-first landscape, optimize their website for the future, and reimagine their approach to customer…

Arti and wtv. Announce Reseller Agreement to Provide Augmented Reality Video Solutions

Arti, developers of the first cloud-based augmented reality (AR) platform for broadcasters and content creators is partnering with wtv., award-winning producers of virtual events and video productions for top global companies and non-profits. wtv. is adding the Arti AR platform to their portfolio of creative platforms and will be reselling it under the AugmentSTUDIO brand in the UK, Western Europe, and APAC. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership “We’re excited to be partnering…

Jifflenow Reports 400% QoQ Increase in Customer Meetings Scheduled at Virtual Events

Enterprises are boosting sales success by booking thousands of inbound and outbound virtual B2B customer meetings alongside all-digital events and conferences; this proven technique increases attendee engagement, boosts ROI, and expands sales pipelines Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), is on track to achieve a 400% increase in the current quarter over the previous quarter in the number of virtual customer meetings that are being scheduled at virtual events. Jifflenow’s marketing…

3 Reasons Why Nobody Will Visit Your Virtual Exhibition Stand

It’s the talk of 2020. Virtual exhibitions and events have filled your calendar. And as a business owner, you’re probably thinking you should get involved. If trade shows have long been part of your marketing strategy, exhibiting at a virtual trade show might seem like the obvious thing to do. But have you thought about how you are going to get people to visit your booth? It’s been a tough year for all of us. Marketing has never been more important. However, we don’t want you to throw your marketing budget away on a…

Hybrid Events are the New Normal for Marketing and Sales

With the vaccine in production and ready to release, “Hybrid” has seen an upward trend in the market. An influencer once said, “In-person events will be back soon and they’ll be back with vengeance.” This statement stands true and holds a strong value within the events industry. How? People have been craving to get back to a normal life. Although after the pandemic really ends, only then the new definition of normal would be more understandable to us. The quick adaptation of virtual events was a smart and bold move in the…

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of Events Report. The company analyzed responses from nearly 400 event marketing professionals in mid-senior level positions. The analysis uncovered valuable insights, including how virtual events are impacting audience reach, the future of hybrid events, budget increases in the coming year, and more. Marketing Technology News: Baidu to Acquire…

Higher Logic Announces New Product Offering to Support Engagement for Virtual Events

Higher Logic, the industry-leading, engagement platform announced a new product offering that will support organizations through virtual events. The Higher Logic platform will now offer an event-specific online community that will work with an organization's existing virtual event platform to drive engagement and deliver value before, during, and after the event takes place. The events industry made a drastic pivot from in-person events to virtual events in 2020 and that will likely carry into 2021. Higher Logic developed…