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Touchpoints

Oracle Helps Marketers Make Every Customer Feel Special

To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage rich behavioral insights from across channels to ensure every customer has a truly personalized experience. “Our daily lives now consist of hundreds of micro-moments that are constantly reshaping our expectations, and this is forcing marketers to rethink traditional approaches to audience segmentation, targeting, and customer journey planning,” said Shashi…

Accenture Interactive Recognized as IBM Watson Customer Engagement Partner of the Year 2019

Accenture has been recognized by IBM as a top-performing global partner at the 2019 IBM Beacon Awards ceremony, held recently in San Francisco. For the second year in a row, Accenture Interactive was recognized as the IBM Watson Customer Engagement Partner of the Year. “Winning this award two consecutive years is a testament to our ongoing commitment to help our clients create and deliver the best customer experiences – meaningful experiences that improve people’s lives” The award highlights Accenture Interactive’s ability…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…

Mastering Customer Experience in the Era of the Empowered Consumer

Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given moment, they expect highly relevant, friction-free brand experiences on the channels and devices that are right for them. In fact, more than half of consumers are prepared to walk away from a brand that doesn’t offer a personalized and relevant experience. Meeting and even exceeding these expectations is possible, but not using the siloed, channel-specific strategies that marketers often resort to…