Essential Platform Services, Inc. has changed its name to Chatitive, Inc., effective from 31 July 2018. The name change reflects the company’s focus on helping businesses introduce new, dynamic company-customer interactions using conversational messaging across the mobile customer lifecycle using text messaging that consumers use every day.

Chatitive has also announced a new investment from Unlock Venture Partners and existing shareholders to accelerate customer development and to continue to deepen the complexity of conversational engagement supported by the platform. Unlock is a new early-stage venture firm founded by a team of successful serial entrepreneurs and experienced technology angel investors with a focus on emerging opportunities in Seattle and Los Angeles.

Chatitive Platform for Conversational Messaging Dramatically Increase Loyalty, Engagement, Responsiveness, and Value

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At the time of renaming the company, Mike McMurray, co-founder and CEO of Chatitive, said, “Chatitive is a new way for companies to engage with their customers over messaging, based on meaningful and purposeful conversations that lead to action – dramatically increasing loyalty, engagement, responsiveness, and value.”

Chatitive would accelerate customer development and continue to deepen the complexity of conversational messaging and engagement supported by the platform.

Mike added, “Businesses using the Chatitive platform for conversational text messaging have a 98% open rate and see response rates 60 times faster than email. Most importantly for businesses, by encouraging customer feedback and interaction, Chatitive campaigns result in 25x the response rate of emails.”

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Businesses are using text messaging powered by Chatitive across the customer lifecycle including social media acquisition, mobile customer onboarding, messaging-based conversational commerce, personalization and customer support. Chatitive’s platform is built to allow businesses new to messaging to start quickly and scale, and for businesses already using outbound messaging to add new, powerful conversational capability to existing experiences.

Chatitive Platform for Conversational Messaging Help Marketing Teams to Easily Engage in a Conversation with the Customers

“We’ve built a best-in-class messaging platform that leverages technologies including artificial intelligence, natural language processing, machine learning and chatbots to create conversations that feel natural to consumers and help them quickly and easily engage in a conversation with the brand,” adds Daniel Pirone, co-founder, and VP of Engineering.

Chatitive was incubated by Madrona Venture Labs and spun off as an independent company in the spring of 2016 with an initial investment from Madrona Venture Group. In the fall of 2017, Chatitive received additional funding from Madrona Venture Group and also angel investment from several prominent Seattle investors including former RootMetrics Co-Founder & Chief Revenue Officer Andy Hollenbeck, former RootMetrics Chairman, and McCaw executive Scott Anderson and former PointMarc CEO Arsenio Valdez.

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