Ushur, the leader in AI-powered Customer Experience Automation (CXA)™, today announced that Irish Life, Ireland’s leading life and pensions company with over 1.3 million customers, has selected its Intelligent Document Automation (IDA) solution to automate Irish Life’s complete document and customer data lifecycle through AI-powered straight-through processing that delivers process-ready data and frees up valuable resources.

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Ushur’s AI-powered Intelligent Document Automation (IDA) is specifically optimized for insurers and financial services companies. Developed on top of Ushur’s patent-pending Document Intelligence Services Architecture (DISA), IDA can ingest and classify documents, understand and validate content, identify and highlight errors, extract data and make corrections. It can even create entirely new documents that are machine readable and ready to process.

“Having process-ready data is an essential ingredient to achieving ‘straight-through processing,” said Ken Lynch, Irish Life’s Head of Information Systems. “Irish Life has deployed Ushur’s Intelligent Document Automation to free up highly skilled employees, who were focused on data transformation, to higher-value work. We’re also transforming customer experience, moving to one-and-done interactions which reduce customer workload and allow us to serve them faster.”

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Ushur’s agile IDA solution supports spreadsheets, PDFs, scanned documents, Word docs, CSV files and many more types of customer and enterprise documents. Instantly deployable in any broker, claimant or customer use case, IDA brings the power of Ushur is AI-powered Customer Experience Automation (CXA) to automate intake of standard forms like Acord, CMS 1500 and EDI as well as semistructured data like pension contributions, census files, RFP quotes and claim experience summaries.

“Today’s enterprises, especially those in highly-regulated industries such as insurance, healthcare and financial services, continue to struggle with processing unstructured data locked away in legacy forms and documents,” said Jeff Goldberg, head of insurance insight and advisory at Aite-Novarica Group. “AI-driven and purpose-built automation capabilities, such as those found in Ushur’s intelligent document automation, that integrate document understanding and processing into an enterprise’s overall automation capabilities and unlock valuable customer data, will play a key role in digital transformation strategies that are top of mind for CIOs today.”

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