With lean marketing team, manufacturing leader Sandvik triples audience engagement while saving time and resources

ON24, a leading sales and marketing platform for digital engagement, today announced that the global manufacturing leader, Sandvik Mining & Rock Solutions’ Rotary Drilling Division, has tripled audience reach while increasing lead conversion by 40% after switching to ON24.

The Rotary drilling division has a complex set of product offerings that requires the company’s sales and marketing team to deliver highly technical education throughout a long sales cycle. And, with such an involved evaluation timeline, the company needs to be able to interact and nurture prospects throughout the entire decision making process, capturing first-party data to know how and when to accelerate deals. That’s why the organization turned to ON24 – now, with a purpose-built platform for driving digital engagement and delivering immediate prospect insights, the company has turned its webinar channel into a top source for generating demand and pipeline.

“Sandvik demonstrates the positive impact digital is having on the industry and its potential to transform the entire customer experience. We’re proud to power the Sandvik team’s digital engagement strategy and showcase their success as a best practice for others to follow.”

“The engagement and insights we get from ON24 is huge,” said Robert Ewanow, Global Marketing Manager for the Rotary Drilling Division within Sandvik. “If you had asked me a year ago what my goals were, I’d have said lead generation. After working with ON24, I now realize the importance of not only generating leads but creating two-way conversations. When we get people talking and interacting with our experts, we can continue showcasing our knowledge and providing solutions for our customers while driving pipeline growth.”

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Because Ewanow is part of a lean marketing team, it was critical to get started quickly and build automated processes that supported execution at global scale. Through ON24 Elite and ON24 Connect, Ewanow is able to build out an entire webinar campaign in minutes that is instantly integrated with the company’s CRM and business systems. Ewanow gained even greater time-savings and efficiencies by having the support of the ON24 Services team to design and enhance the overall webinar experience.

“For manufacturers today, winning prospects and building lifetime customer relationships means prioritizing digital engagement,” says Tessa Barron, VP of Marketing, ON24. “Sandvik demonstrates the positive impact digital is having on the industry and its potential to transform the entire customer experience. We’re proud to power the Sandvik team’s digital engagement strategy and showcase their success as a best practice for others to follow.”

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