Survey of 200 decision makers in healthcare, insurance and financial services reveals eagerness to start initiatives and find partners for AI applications

Ushur, the leader in AI-powered Customer Experience Automation™ (CXA), published the results of a survey commissioned to study the attitudes and behaviors of executives and decision-makers in highly regulated industries in the United States. The vast majority of respondents confirmed that customer communication and engagement strategies at their organizations will depend in some part on the capabilities of Artificial Intelligence (AI).

Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail

As adoption of AI, and especially Generative AI, continues to gain pace and AI applications and tools proliferate, buyer behavior in highly regulated industries and markets is rapidly evolving. More than 75% of survey respondents said they were “comfortable” incorporating AI and automation into customer-facing strategies or communications. Other key survey findings include:

• 72% of respondents listed security and privacy as the top consideration influencing their decision-making when choosing an AI solution
• 82% identified significant knowledge work in their industry as a key reason why they would consider an intelligent automation platform highly valuable for their organization
• 71% of respondents expect higher customer satisfaction as a result of AI-powered automation
• 71% of respondents cited cost savings and operational efficiency as key drivers of AI-powered automation.

“The results of this survey confirm that business leaders in regulated industries are not interested in lagging behind when it comes to AI adoption,” said Kashif Mahbub, chief marketing officer at Ushur. “They are asking incisive questions about value delivery, privacy at scale, data security and a transformed customer experience. AI and GenAI vendors had better start paying attention.”

This high-value enterprise buyer survey reveals that while many still have reservations, leaders within regulated industries also have high expectations of benefits when it comes to AI and generative AI solutions and platforms.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot