Tokens.com Partners with Forever 21 for Metaverse Storefront

Tokens.com Corp., a publicly-traded company that invests in Web3 crypto assets and businesses linked to the Metaverse and NFTs, is pleased to share that its subsidiary, Metaverse Group, has signed a lease agreement for its Metaverse based property with Forever 21. In addition, Metaverse Group will collaborate with Forever 21 to design and build NFT wearables and an immersive storefront.

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“The momentum we are generating through these kinds of partnerships is evidence that the Metaverse and Web3 are changing how we use the internet and shop online.”

Forever 21 will open the doors to its Metaverse storefront in Decentraland’s Fashion District during Metaverse Fashion Week, which takes place from March 24th to March 27th. The dynamic storefront will feature avatars that will act as Forever 21 sales team members, ambient sounds and custom fixtures throughout. The shop will launch with ten Forever 21 NFT fashion items, inspired by pieces that are available in Forever 21’s physical stores and on forever21.com.

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“Our estate in the Fashion District is evolving into one of the key shopping destinations in the Metaverse. Forever 21 is a fashion industry authority and represents a significant partner in enhancing the user experience and in helping us achieve this goal,” commented Andrew Kiguel, CEO of Tokens.com and Executive Chair of Metaverse Group. “The momentum we are generating through these kinds of partnerships is evidence that the Metaverse and Web3 are changing how we use the internet and shop online.”

This partnership was created by Tokens.com and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and the owner of the Forever 21 brand.

Winnie Park, CEO of Forever 21 added, “When Forever 21 first entered the Metaverse, we were able to harness a unique opportunity to connect with a growing audience. Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic.”

The Fashion Estate owned by Metaverse Group, where Forever 21 will open its virtual storefront, represents the equivalent of 450,000 sq ft of real estate that can be developed to any brand’s specifications. The Fashion District has finite space available, and storefronts are leased to premium brands and retailers.

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