Report shares results of nationwide study of 400 senior marketing leaders

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, announced the release of its 2021 Growth Marketing Report. This in-depth report reinforces 3Q Digital’s forward-thinking vision of growth marketing and is the result of extensive survey research, data analysis and innovative marketing strategies conducted over the past year.

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“We’re so excited to continue to spread the message of growth marketing throughout our industry”

“We knew that in order to help our clients thrive in today’s incredibly competitive environment and keep pace with rapid digital evolutions, we needed to think differently and design a more effective approach to marketing,” said Rob Murray, CEO of 3Q Digital. “3Q’s Growth Model, which we launched earlier this year, is the manifestation of that and has been driving marketing success for our clients across their entire customer journey. This report builds on the work we’ve already done and continues to illustrate the incredible value for brands that embrace a growth mindset.”

The report, which can be downloaded here, shares the results of an in-depth survey of 400 senior marketing leaders across the country. The study uncovered how these respondents think about brand, performance and growth marketing, channel and growth driver investments, strategy, data and analytics, in-house and agency resources and customer experiences. The results of the survey were shocking, and reveal that a majority of companies today are taking a siloed approach to their marketing strategy and do not have a growth mindset – limiting their expansion opportunities and revenue potential.

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The report, which examines the differences between traditional performance marketing and growth marketing, also introduces 3Q Digital’s Growth Marketing Maturity Index™ (GMMI™). This index takes into account five key “pillars” that contribute to a growth marketing mindset and measures how advanced a brand is in its growth marketing practices. Readers will gain access to critical survey findings, see how respondents ranked in the GMMI™, and can even take the survey themselves to learn how they stack up.

“We’re so excited to continue to spread the message of growth marketing throughout our industry,” said Murray. “We’ve already seen tremendous success by implementing these innovative digital strategies with many of our current clients, and look forward to helping even more brands take the next step in their own unique growth journey.”