Leading Pardot consulting company Invado Solutions announced that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients.

Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier to create, execute and measure.

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“As Pardot consulting experts specializing in demand generation solutions, we have a deep understanding of both the technology and the strategy needed to fully realize that technology,” said Christopher Doran, CEO of Invado Solutions. “Our partnership with Terminus combined with our deep partnership with Salesforce allows us to bring cutting edge Pardot account-based marketing solutions to our B2B customers around the globe for even greater value.”

With thousands of technology solutions on the market today, marketers are increasingly overwhelmed by disconnected options and are struggling to execute full-funnel experiences. The Terminus—Pardot partnership allows organizations to fully integrate technology stacks, putting them in a position to quickly create coordinated experiences for target audiences.

“In tandem with the recent announcement of our integration with Pardot, we’re thrilled to announce our partnership with Invado Solutions — one of the premier Pardot consulting agencies in North America”,” said Bryan Wade, Chief Product Officer at Terminus. “Pardot customers will now have a go-to consultancy to drive maximum value out of Terminus and Pardot.”

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Uniting Terminus ABM platform with Invado’s Pardot technical and strategic expertise will enable marketing and sales teams to better engage with the right accounts and to coordinate engagement across channels to deliver a connected experience. Integration offers numerous powerful capabilities, including:

• Better segmentation for targeted advertising with bi-directional data sync.
• Better sales and customer success intelligence with tools to prioritize outreach to the most engaged and best-fit target accounts.
• Improved lead-to-account matching and data hygiene. No more orphaned leads or missing decision-makers.

“Teaming up with Terminus is a reflection of our drive to help demand-driven marketing leaders get the most out of their technology investments and push their pipelines to new levels,” said Doran.

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