Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value
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“The Tray Platform hits the sweet spot of enterprise-grade functionality and ease-of-use,” said John Dering, senior director of ABM technology and strategy, Demandbase. “Demandbase used the Tray Platform to bridge the gap between high-value customers and the means to engage them. Eventually, beginners become experts, and the better educated our customers are on effective ABM strategies, the easier it is to help them using Demandbase. Investing in our educational program is ultimately an investment in our bottom line, so we want to empower as many marketers as possible to become certified.”
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Demandbase needed a powerful, low-code solution that could quickly and easily build API integrations between Docebo, Pardot, and Salesforce, without the need for IT support. By using the Tray Platform’s robust connectors, Demandbase can easily integrate its martech stack to automatically identify qualified customers from its certification program for additional nurture to drive higher CLV. Additionally, Tray.io’s strict compliance and data governance policies align with Demandbase’s rigorous standards for customer data security and privacy.
“Demandbase and its customers understand that marketers in today’s economy need to achieve more results with fewer resources,” said Rich Waldron, CEO and co-founder of Tray.io. “By harnessing the power of automation, Demandbase drives business growth while making its outstanding ABM certification program even more efficient. We are excited to continue to provide solutions that drive revenue growth for Demandbase while enhancing the experience and training of the next generation of ABM experts.”
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