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Demandbase Launches The ABM Innovation Tour

The four-part virtual experience will highlight what's next in B2B marketing Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what's next in B2B marketing. Marketing Technology News: i-Sight Launches v5.5, With Improvements to Efficiency, Analysis and Communication "Despite these…

ABM Certification: It’s on the House

It’s somewhat ironic that a global pandemic like COVID-19 can make the world seem smaller. Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around.  Double-Down on Your Marketing Skills While we shelter-in-place,…

TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

Demandbase Expands Industry-Leading ABM Platform

New solutions empower B2B Marketers to take control of data and programs Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies - Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive…

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Brightcove Launches New Demand Generation Application, Brightcove Campaign

Brightcove Campaign offers engaging, video-driven marketing with insightful analytics to measure performance across industry benchmarks Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Campaign, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall…

New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  'Moving to ABM Maturity: 2019 ABM Benchmark Study.' This third annual study found that ABM continues to generate greater business outcomes from top customers and prospects than other types of B2B…

TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase

Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of Digital Marketing and Brand at Demandbase. Not only am I responsible for driving the top-of-funnel Marketing, but I’m also an Account-Based Marketing (ABM) evangelist. As a marketer at a company that offers the leading ABM platform, I am always pushing myself to innovate using our own technology to drive the business and help our customers do the same. How do you see ABM evolving with the maturity of Customer…

Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO

7-year Demandbase veteran to expand ABM category leadership and drive the company's next stage of growth Demandbase, the leader in Account-Based Marketing (ABM), announced the appointment of Chief Revenue Officer Gabe Rogol to CEO. Chris Golec, the founder and previous CEO of Demandbase, will become Chief Strategy Officer. Under Golec's leadership, Demandbase created the ABM technology category and grew the company beyond $100 million with some of the world's largest and fastest-growing companies as customers. "Breaking…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Demandbase Launches ABM Stack Evaluator to Help Marketers Match the Right ABM Technologies to Their ABM Strategy

New survey shows that despite broad adoption of ABM, marketers believe their tech stacks are still "immature" Demandbase, the leader in Account-Based Marketing (ABM), announced the results from a new report titled State of the ABM Tech Stack, which found that despite strong adoption and widespread awareness of ABM, most marketers believe that their ABM tech stacks are "immature." Additionally, those companies rating themselves as immature adopters are also the companies that are struggling to find ABM technology to…

Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels. "With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However,…

Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough

Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has been named Best Overall MarTech Company of the Year by the MarTech Breakthrough Awards. With over 2,500 nominations in 2019, the MarTech Breakthrough Awards recognize the best companies, technologies, products and services in the field of Marketing, Ad & Sales Technology. MarTech Breakthrough is part of the Tech Breakthrough Awards organization, a leading market intelligence…

Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report

Technology Integrations Cement Demandbase's Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Demandbase a leader in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Demandbase's "advanced ABM capabilities" and stated that "Demandbase provides a full-funnel ABM solution". Demandbase's ABM Platform is the most comprehensive, end-to-end solution for B2B marketers used by some of the world's largest and fastest…

Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution

Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of the Demandbase ABM Ecosystem, which brings together the Demandbase ABM Platform, CRM, marketing automation and other critical technologies necessary for executing an ABM strategy. The vision of the new ecosystem ensures seamless integration within the ABM tech stack to leverage data, intent and account-based audiences across technologies to deliver consistent cross-channel content,…

Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale

Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B marketing operations Automation has open new avenues for marketers to explore Personalization. According to leading CMOs, persoanlization is defined as creatively tailoring website pages and mobile applications to user's preferences and behaviors. Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units. This is furthering their solution for enterprise B2B marketing teams.…