Demandbase Archives — MarTechSeries

Fireside Chat with Evan Liang

Evan Liang talks about how technology has a significant impact on customer building and partnership models Know My Team The LeanData

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Sudipto Ghosh1 day agoApril 20, 2018 0 94

Interviews

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types

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Sudipto Ghosh2 days agoApril 19, 2018 0 118

Account Based Marketing, AI/ML, Predictive Marketing

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM),

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MTS Staff WriterApril 12, 2018, 5:50 pmApril 12, 2018 0 326

Account Based Marketing

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based

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MTS Staff WriterApril 12, 2018, 5:35 pmApril 12, 2018 0 46

Adam Blitzer Salesforce-ABM Innovation Summit 2018

Interviews

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and

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Sudipto GhoshMarch 28, 2018, 4:05 pmMarch 29, 2018 0 450

Alan Fletcher Demandbase-ABM Innovation Summit 2018

Interviews

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data

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Sudipto GhoshMarch 21, 2018, 4:00 pmMarch 29, 2018 0 267

Account Based Marketing

Demandbase Appoints Trish Sparks as Chief Customer Officer

Seasoned Customer Success Executive, Trish Sparks to Drive Strategy, Scale and Long-Term Customer Growth Demandbase, the leader in Account-Based Marketing

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MTS Staff WriterMarch 14, 2018, 5:51 pmMarch 12, 2018 0 181

Christopher Golec Demandbase- ABM Innovation Summit 2018

Interviews

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the

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Sudipto GhoshMarch 14, 2018, 5:05 pmMarch 29, 2018 0 796

Tech Bytes

TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine KhanChief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year,

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Sudipto GhoshMarch 13, 2018, 5:09 pmMarch 13, 2018 0 1034

Account Based Marketing, Staff Writers

Demandbase’s ABM Innovation Summit 2018 to Feature Sessions by Billie Jean King, Aasif Mandvi, Adam Blitzer, And Chris Golec

Challenging The Status Quo And Getting Real-World Results Are Key Themes Of The ABM Innovation Summit 2018 You might wanna

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Shalaka NalawadeFebruary 24, 2018, 1:19 amMarch 1, 2018 0 1270

Account Based Marketing

Demandbase Appoints Fatima Khan as Chief Privacy Officer

Privacy, Technology and Startup Law Expert Fatima Khan to Lead DemandBase’s GDPR Compliance Demandbase, the leader in Account-Based Marketing (ABM),

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PRNewswireFebruary 7, 2018, 6:30 pmFebruary 7, 2018 0 618

Interviews

Year Ender 2017: The Best of MTS’ Interview Series-Part 1

"A roundup of the best of our Martech Interview Series. " 2017 was the year that saw some of the

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Rohan JaganDecember 30, 2017, 7:30 pmJanuary 1, 2018 0 1020

AI/ML, B2B Data, Customer Experience Management, Data Management Platforms, Digital Asset Management, People-Based Marketing, Staff Writers

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in

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Sudipto GhoshDecember 29, 2017, 9:59 pmDecember 29, 2017 0 1151

Tech Bytes

TechBytes with Christopher Golec, CEO, Demandbase

Christopher GolecCEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily.

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Sudipto GhoshNovember 10, 2017, 5:30 pmNovember 10, 2017 0 1452

CRMT Announces Strategic Partnership with LookBookHQ

Account Based Marketing

LookBookHQ Introduces Personalized Content Experiences and Powerful Analytics for Account-Based Marketing

In Partnership with Demandbase, the LookBookHQ Intelligent Content Platform Has Improved Purpose-Built Features Designed to Help B2B Marketers Launch and