21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase
Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of …
Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO
7-year Demandbase veteran to expand ABM category leadership and drive the company’s next stage of growth Demandbase, the leader in …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
Demandbase Launches ABM Stack Evaluator to Help Marketers Match the Right ABM Technologies to Their ABM Strategy
New survey shows that despite broad adoption of ABM, marketers believe their tech stacks are still “immature” Demandbase, the leader …
Demandbase Expands ABM Ecosystem to Include Service Providers
Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced …
Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives
New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader …
Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities
Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, …
Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough
Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has …
Europe-based Ovum Names Demandbase an ABM Leader in their Analyst Report
Technology Integrations Cement Demandbase’s Strong ABM Position Demandbase announced that Ovum, a market-leading data, research and consulting business headquartered in …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
Demandbase ABM Ecosystem Launches to Connect Technology, Software and Data Providers for Better ABM Execution
Next Phase of ABM Brings Together Best of Breed ABM Solutions Demandbase, the leader in Account-Based Marketing (ABM), announced the …
85% of Marketers Using Artificial Intelligence Believe It Will Drive Double-Digit Revenue Growth Within Two Years
Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based …
Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns
Customers Able to Combine Individual and Account Level Data for Cross-Channel Campaigns Demandbase, the leader in account-based marketing (ABM), announced …
Account-Based Marketing (ABM) is Your Growth Opportunity in 2019
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
Demandbase Expands ABM Platform with Cross-Campaign Analytics
First to Measure Account-Based Engagement Across Different Vendors and Channels Demandbase, the leader in Account-Based Marketing (ABM), launched Cross-Campaign Analytics …
TechBytes with Peter Isaacson, CMO, Demandbase
Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy …
TechBytes with Randy Frisch, CMO, Uberflip
Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in …
TechBytes with Christopher Golec, CEO, Demandbase
How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018? The ABM …