Browsing Tag

Customer Lifetime Value

Demandbase Automates High-Impact Campaign Experiences with Tray.io to Increase Customer Lifetime Value

Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader in account-based marketing (ABM), is leveraging the Tray Platform to nurture and qualify more high-value customers. The Tray Platform’s flexibility and ease-of-use help Demandbase empower marketers to complete its series of industry-leading online ABM certification courses. The ABM leader…

Metacake’s Ken Ott Advises Readers on Building an E-commerce Business

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and inspiration. Ken's May 6th interview focused on Building a Profitable Ecommerce Business, sharing Metacake's philosophy behind digital e-commerce basics, such as developing diverse business and marketing channels and focusing on customer lifetime value over ROAS. One bit of practical…

Three Secrets to Better Understanding Target Accounts and Buying Committees

Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the customers your company most wants to win or grow. So what should you do next to reach that alignment and win those deals? There are some secret weapons when it comes to bringing an account list to life. Here are three actions that help you get to know accounts and the people in them and maximize the impact of Account-Based Marketing (ABM) and…

The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

Pega to Present at Upcoming Investor Conferences

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that its chief financial officer, chief administrative officer, and senior vice president, Ken Stillwell, will present at the following upcoming investor conferences: Wells Fargo TMT Summit 2019 in Las Vegas. The Pega presentation is scheduled for Tuesday, December 3, 2019 at 1:00 p.m. PT (4:00 p.m. ET). Barclays Global Technology, Media, and Telecommunications Conference in San Francisco The Pega…

IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value

Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and manufacturers are increasingly implementing new strategies to keep customers coming back. As competition for customer attention and spending intensifies and data that was once siloed is integrated into environments like the industry-leading IRI Liquid Data platform, it is easier than ever to measure Customer Lifetime Value (CLV). IRI’s latest Point of…

Punchh Launches Machine Learning for Customer Lifetime Value (CLV)

Introducing “Predictive CLV”, the First in a Suite of Products Built to Maximize Marketing Campaigns Using Machine Learning Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of “Predictive Customer Lifetime Value (PCLV)”. The first solution of its kind built specifically for the physical retail world, Punchh PCLV uses machine learning to calculate the CLV of each individual customer using projected estimates of the customer’s monetary worth to the business over time. Based on…

Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics

Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and misunderstood. CLV (also called CLTV, LCV, or LTV marketing) has been discussed by marketers for years, but a recent study showed that 66% of marketers surveyed were still unaware of what it really means. What’s more, 76% felt their companies were not using CLV effectively. Customer Lifetime…

5 Steps to Onboarding Your New Customers to Make Them Stay

If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when they make their first steps is just immensely important. Why, I hear you ask? Well, for a couple of reasons. First of all, a poor onboarding experience is a common reason for customers to churn and start looking for better options. They might not feel like they are getting the assistance they need or they simply don’t understand how to…

Interview with Bryan Gernert, CEO, Resonate

"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you to launch Resonate?  Resonate was started with one simple but powerful idea: understanding people. From Day 1, we’ve been on a quest to understand people at a deeper level than any other company in the marketplace. A lot of companies today talk about being “customer-centric.” But at…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers

The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital transformation company, announced that its insights platform, Decision Moments, built on the Microsoft Azure Platform, now leverages Adobe Experience Cloud, helping marketers drive faster conversions and increase customer lifetime value. Marketers need to reimagine the consumer journey by understanding the areas where the customer experience becomes less intuitive and…

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…