Customer Lifetime Value

In a digital world, where everything is driven by technology, verifying the effectiveness of the marketing initiatives, with numbers as proof of success, is the foremost priority of a marketing agency. This numbers-driven management method…
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The third-party cookie is crumbling. Even as Google opts to delay the cookiepocolypse, one thing is certain — brands need to rethink how they connect with their audiences. Don’t let data depreciation fool you either! As Forrester…
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In this period of economic volatility and rapidly changing markets, one perhaps surprising way to bolster a business can be through better data sharing within the organization. In fact, better inter-organizational data sharing can boost…
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With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is…
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The First-of-its-kind Platform Helps Broadband Service Providers Generate Higher Average Revenue per User, Increase Sales Conversions, and Enhance Customer Lifetime Value Actifai, an AI-powered customer engagement platform for broadband…
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As Brands Prepare for Increased Site Traffic During the Holiday Season, Contextual Personalization Ensures Every Web Campaign is Built to Convert Bloomreach, the world's #1 Commerce Experience Cloud, announced the launch of Contextual…
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What would it mean for your brand if you were among the messages in your customers’ inboxes? What if they interacted with you like they interacted with one of their friends or family members? What if, when their phone pinged with a…
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Alloy’s State of the Modern Customer Journey takes an in-depth look at the customer lifecycle as well as up- and cross-selling demands facing today’s global IT brands Alloy, an integrated marketing agency for global tech brands, unveiled…
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Platform Accelerates Client Acquisition by Helping Brands Make Sense of Skewed Data to Maximize Business Results Yofi, the digital identity platform that helps brands and retailers better understand their customers through data…
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Brands can streamline TikTok reporting in Zeenk’s platform and leverage TikTok data in their customer acquisition analysis Zeenk, a customer-centric data analytics company for DTCs and ecommerce sellers, has announced the launch of its new…
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Consumer habits continue to change as shoppers test new shopping methods and explore different brands and retailers. Nearly 9 in 10 consumers tried a new shopping behavior at the end of 2021, and almost half have made purchases from new…
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Ecommerce Leaders Use Rokt's Technology to Drive Additional Revenue and Relevancy During Checkout Rokt, the leading ecommerce technology using machine learning to make transactions more relevant to each shopper, announced new partnerships…
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Viral Loops enables businesses to launch, monitor and manage referral campaigns to create viral demand for their products. Viral Loops has strong sales growth from more than 700 customers, is EBITDA positive and is expected to…
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TMC recognizes the AI/ML Customer Retention Platform for the fourth time in a row VOZIQ AI, a leading cloud-based customer retention solution provider to recurring revenue businesses, announced today that TMC, a global, integrated media…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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Revolutionary community platform Disciple Media has leveraged Sisense to unlock deeper customer data and insights, opening fresh opportunities to scale creator economy Sisense, the leading AI-driven platform for infusing analytics…
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AI-powered profile enrichment unlocks new value for consumer and healthcare brands SkyPoint Cloud (SkyPoint), the privacy-first customer data platform that enables consumer and healthcare brands to build deeper relationships with their…
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Former senior Google leader joins executive management team of growing marketing services and technology platform Rosemark Group ("Rosemark"), a new company focused on helping brands deepen customer relationships to drive Customer Lifetime…
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sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced it has been named a preferred BigCommerce Certified Technology Partner, providing more than 60,000 BigCommerce customers with…
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GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards…
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