If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books …
Interview with Bryan Gernert, CEO, Resonate
"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both …
Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win
Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are …
Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers
The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital …
Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions
New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an …