From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail …
Pega to Present at Upcoming Investor Conferences
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, announced that its chief financial officer, chief …
IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value
Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and …
Punchh Launches Machine Learning for Customer Lifetime Value (CLV)
Introducing “Predictive CLV”, the First in a Suite of Products Built to Maximize Marketing Campaigns Using Machine Learning Punchh, the …
Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics
Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …
5 Steps to Onboarding Your New Customers to Make Them Stay
If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books …
Interview with Bryan Gernert, CEO, Resonate
"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both …
Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win
Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are …
Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers
The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital …
Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions
New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an …