Customer Lifetime Value

Viral Loops enables businesses to launch, monitor and manage referral campaigns to create viral demand for their products. Viral Loops has strong sales growth from more than 700 customers, is EBITDA positive and is expected to…
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TMC recognizes the AI/ML Customer Retention Platform for the fourth time in a row VOZIQ AI, a leading cloud-based customer retention solution provider to recurring revenue businesses, announced today that TMC, a global, integrated media…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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Revolutionary community platform Disciple Media has leveraged Sisense to unlock deeper customer data and insights, opening fresh opportunities to scale creator economy Sisense, the leading AI-driven platform for infusing analytics…
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AI-powered profile enrichment unlocks new value for consumer and healthcare brands SkyPoint Cloud (SkyPoint), the privacy-first customer data platform that enables consumer and healthcare brands to build deeper relationships with their…
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Former senior Google leader joins executive management team of growing marketing services and technology platform Rosemark Group ("Rosemark"), a new company focused on helping brands deepen customer relationships to drive Customer Lifetime…
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sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced it has been named a preferred BigCommerce Certified Technology Partner, providing more than 60,000 BigCommerce customers with…
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GlassView, the leading independent video advertising distribution platform, announced the launch of its proprietary Customer Lifetime Value (LTV) optimization tool called Ecko™. The GlassView approach for measuring and optimizing towards…
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Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a low-code environment, today announced that Demandbase, the leader…
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Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and…
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Congratulations! You just finished building a list of target accounts. That’s a great thing because you’ve taken an important step toward helping your revenue team align around the customers your company most wants to win or grow. So…
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The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life,…
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From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for…
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Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that its chief financial officer, chief administrative officer, and senior vice president, Ken Stillwell, will present at…
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Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and manufacturers are increasingly implementing new strategies to keep…
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Introducing “Predictive CLV”, the First in a Suite of Products Built to Maximize Marketing Campaigns Using Machine Learning Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of “Predictive…
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Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful and dynamic metric for marketing teams, yet it is still vastly underutilized and…
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If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when they make their first steps is just immensely important.…
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"Marketers need to engage in an intimate conversation with customers to build those longer-term relationships which will drive results both today and in the future."Tell us about your role at Resonate and how you got here. What prompted you…
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Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through…
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