Cup of Data Offers Simple Lead Identification for B2B Account-Based Marketing (ABM) with Its Powerful Predictive Audience Solution

Cup of Data, a marketing science ABM solution for B2B marketers, launched at the Data Science Salon Miami. Cup of Data powers ABM strategies with predictive analytics and data to help identify target leads and intelligently engage high value accounts across channels.

Cup of Data provides simple interfaces to manage robust lead identification, from which both sales and marketing can easily agree. Lead selection, scoring, and context models are unique for every customer. All deep learning and machine learning models are unique for every customer and updated daily.

“Cup of Data is based on the idea that all companies should have access to relevant and quality B2B accounts and contacts with minimal effort. Too often, only large organizations have had the resources to engage account contacts efficiently, leaving smaller, innovative companies out of the B2B marketing and sales process. Having access to targeted and up-to-date contacts within accounts frees marketers and sales professionals to focus on servicing the customer with unique experiences, which is what ultimately enhances differentiation,” said Greg Werner, Chief Product Officer at Cup of Data.

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The marketing science solution integrates with marketers’ current CRM and Marketing Technology vendors for quick plug-and-play accessibility. The predictive audience feature sifts through the endless amounts of clutter in the data and recognizes high-quality leads. The Cup of Data algorithm allows marketers and sales professionals improved ROI compared to third-party firmographic, advertising, or social databases. Accounts and contacts are augmented with data from CRM, Marketing Technology tools, and inbound marketing channels for unlimited scalability.

“We are excited to start a pilot with Cup of Data with our clients, who are some of the most innovative B2B enterprise software vendors in the industry,” said Anna Anisin, Founder and CEO at Formulated.by, a boutique B2B marketing firm working with AWS, IBM and O’Reilly Media.

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