Intelligent Demand, a leading B2B revenue growth agency, announced the appointment of John Arnold as VP of Marketing, Sales, and Business Development (MSBD). Prior to joining Intelligent Demand, John was head of Account Based Marketing Strategy and Consulting at Demandbase, a leading ABM technology platform provider. “John Arnold is a B2B revenue change agent. He’s extremely well respected in our industry and brings a wealth of highly relevant experience to our customers and our partners,” said Intelligent Demand CEO, John Common. “His pragmatic approach to the evolving B2B revenue landscape combined with his real world experience working with some of the world’s largest B2B brands and high-growth startups make him a great addition to our revenue transformation mindset.

Most importantly, he has genuine integrity and is a true fit with our company values.” As VP of MSBD, Arnold will be in charge of the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. The addition of Arnold not only marks a milestone in the agency’s growth, but an investment in enhancing Intelligent Demand’s domain expertise in revenue growth strategy, and expanding the agency’s suite of account based marketing, demand generation, and B2B consulting services for mid-market and enterprise companies around the world.

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“Marketing, sales, product, customer success, and the c-suite are all responsible for revenue growth in modern B2B companies,” says Arnold. “B2B companies need a modern revenue partner with the integrated services and expertise to help them drive measurable growth. Intelligent Demand is the only B2B revenue agency that understands how to grow revenue with clients side-by-side in an ever-evolving ecosystem. I’m looking forward to helping Intelligent Demand’s clients and partners become revenue leaders, and seeing their careers advance as they prove out the value of an integrated, revenue-focused model.”

Prior to leading ABM consulting and strategy at Demandbase, Arnold was VP of Marketing at FullContact, and the head of Product Marketing and Sales Enablement at Return Path. He’s also the author of multiple “For Dummies” marketing books, a former advisory board member at Wildfire (Acquired by Google in 2012), and the former customer education director for the
Mobile Marketing Association and Constant Contact (IPO in 2007).

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The hiring of Arnold comes off the heels of several other key personnel moves at Intelligent Demand, including the appointment of Natalie Holtgrewe as VP of Account Services (previously Group Director, Growth Strategy), the promotion of Becky Granger to VP of Technology, and the additions of veteran marketer Rachel O’Leary and former Terumo Sr. Manager, Global Marketing Communications and Operations Julie Steven and as Group Directors.

About Intelligent Demand Intelligent Demand (ID) is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. We give our clients the capabilities they need to expertly connect marketing budgets to measurable business impact, and permanently transform how they grow revenue.

Our solutions target the pillars of world class revenue performance: integrated revenue growth strategy, customer-centric go-to-market planning, account based and demand generation programs, sales enablement programs, and best-of-breed technology, data and analytics services.

Our clients drive faster ROI, measurable revenue impact, lower program risk, and better customer experiences together with us.

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