As B2B marketing and sales teams adapt to the new digital buying landscape, Tepfer will play a key role in accelerating growth for both Jabmo and their customers in 2022

Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the promotion of Tav Tepfer to Chief Commercial Officer. Tepfer will lead Jabmo’s go-to-market strategy in the manufacturing and life sciences, and health care verticals. Tepfer was previously Jabmo’s Chief Customer Success Officer.

In her new role, Tepfer will apply her strategic thinking and vertical specific ABM experience to grow Jabmo while continuing to empower Jabmo’s customers with cutting edge ABM technologies and services. She will have increased responsibility across Jabmo’s global sales, marketing and customer success teams to accelerate market share growth in the manufacturing and life sciences, and healthcare verticals.

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“B2B buying and selling has changed, so Martech vendor leadership roles should, too. Appointing Tav as Jabmo’s Chief Commercial Officer will prepare Jabmo for our next growth phase and better help our customers execute highly effective account-based marketing strategies. Tav has led Jabmo through tremendous growth on a global scale, and we look forward to her expanded leadership role,” said Nick Heys, CEO of Jabmo.

Jabmo recently announced 40% growth in 2021, driven by account expansions, new customers, and a growing demand for ABM programs to go global across The Americas, EMEA, and APAC. Tepfer’s new role will help accelerate the company’s growth and customer support capabilities, as ABM becomes the dominant B2B marketing strategy in 2022 and beyond.

“I am excited to continue to grow with Jabmo and accelerate the strategic value we deliver to our customers. The world’s largest manufacturing and life sciences companies depend on Jabmo omnichannel ABM platform to grow revenue and reach their key accounts no matter where they are online or geographically. With the pandemic in the rearview mirror and new challenges ahead, now is the time to refine how we go to market and drive long term revenue growth,” said Tepfer.

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