Jabmo Updates Account Data Platform for a Holistic View of Omnichannel ABM

The robust platform now unites data from all website, advertising, webinar, and email activity to form a single source of truth for key account engagement 

Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has introduced an updated version of its Account Data Platform (ADP), which serves as the core of its comprehensive Omnichannel ABM solution. The updated ADP—known as ADP v2—now directly integrates with all major marketing channels, unifying first-party engagement data from each source for account-level analytics. The resulting insights enable B2B marketing and sales leaders to build better audiences for advertising campaigns, sense buying intent surges, and accelerate more deals with key accounts.

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Mark Durante, Vice President of Product & Engineering at Jabmo, said, “The proliferation of marketing channels and advertising platforms has made it difficult for B2B marketers to live without an ADP. Most don’t have the tools, resources, or time to bring their data together from so many disparate sources for any meaningful analysis. This is where Jabmo makes all the difference. Our ADP is embedded and powers our entire ABM solution. With the latest version of our ADP, Jabmo clients gain a single source of truth for account-level engagement—and a strong foundation for ABM program success.”

Jabmo has now developed API-level integrations to ingest first-party marketing data from the world’s major marketing and advertising platforms—including Xandr, Google, LinkedIn, Facebook, Instagram, and ON24. Within the Jabmo ADP, engagement data gets unified and analyzed at the account level from all website, email, webinar, and advertising activity. B2B marketing teams gain the insight to:

• Identify and track all accounts visiting their website anonymously, before any ABM program begins
• Select and prioritize accounts for ABM based on first-party buying intent
• Monitor key account engagement uplift across all marketing channels
• Uncover real-time buying intent surges and new sales opportunities 
• Feed actionable insights to Sales through Jabmo’s integration with Salesforce
  

Nick Heys, CEO of Jabmo, said, “The B2B world has gone digital, and large buying groups now do their research anonymously across many different online channels. Leaders in the manufacturing, life sciences, and healthcare industries are stepping up to the challenge with Jabmo, embracing omnichannel ABM as the most powerful way to reach target account buying groups whenever and wherever they are online. With all digital channels seamlessly integrated into one powerful plat.

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