MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, is proud to help marketers step into the future of ABM as a title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference held February 28 through March 2 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide an array of thought-provoking insights, tools, and resources at the conference, including in-depth strategic advice and previews of its advancements in ABM innovation.

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“Roadmap to Revenue: Proven Strategies To Accelerate ABM Success”

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Attendees can visit MRP’s booth (#404) and learn about:

• The Future of ABM: Get a sneak peek at the next generation of MRP’s industry-leading Prelytix platform, which delivers seamless ABM program orchestration worldwide to help organizations unify the connection landscape for buyer engagement and accelerate revenue growth.
• Proprietary research from more than 1,000 companies worldwide identifying the practices surrounding people, technology, and processes that an elite group of ABM leaders adopt to achieve breakout revenue impact.
• Tools to assess their unique organizational needs and ABM maturity as well as guidance on requests for proposals (RFPs).
• In-depth, one-to-one sessions with MRP thought leaders to discuss and evaluate current and future-state enterprise goals and ABM strategies.

In addition, MRP will host a breakout session entitled “Roadmap to Revenue: Proven Strategies To Accelerate ABM Success,” on March 2 at 11:20 MST, featuring an elite panel of ABM experts sharing a detailed roadmap to ABM success. Speakers include:

• John Follett, Co-Founder and Chief Customer Officer, Demand Metric Research Corporation
• Mark Ogne, Founder, ABM Consortium
• Brendan Hughes, Marketing Campaign Manager, Everstream Solutions
• Jennifer Joanne Golden, Director of Corporate Marketing, MRP

“B2B leaders recognize that mature ABM strategies are critical for adapting to customer needs and the increasingly fluid connections between digital and physical interactions across channels,” said Jennifer Golden, director of corporate marketing at MRP. “We look forward to sharing a step-by-step roadmap to mature, high-performance ABM, as well as discussing the challenges and solutions for executing account-based sales and marketing globally and at scale that drives revenue success for our clients.”

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