TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has been recognized as a global leader in Account-Based Marketing (ABM) by Research In Action, a leading independent analyst firm based in Europe. According to Research In Action’s 2021 Vendor Selection Matrix™ – Account-Based Marketing report, TechTarget is the top global ABM vendor exclusively serving enterprise technology. The Company received high marks across the board, including the top ranks for innovation and breadth of solution and the #1 customer recommendation rating for all vendors profiled.

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“We are honored to be recognized as a global leader in ABM by Research In Action and we couldn’t be more proud to achieve such outstanding customer satisfaction ratings.”

“In the near future, B2B marketing will end up being 100% account-based in its digital marketing, informed and optimized by data collected about those accounts,” said Peter O’Neill, Research Director, Research In Action GmbH. “Centered around its core ABM product, Priority Engine^TM, TechTarget is a true end-to-end ABM provider with Global Scale. With expanding software and a comprehensive suite of ABM services, they are a recognized market leader with the resources to continue that success in a high-growth market.”

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Research In Action is a leading analyst firm based in Germany that studies and provides independent insights on strategy, investments and innovation in technology, sales and marketing. The Vendor Selection Matrix is a primarily survey-based methodology for vendor evaluation where 62.5% of the evaluation is based on a survey of decision makers and 37.5% on analyst point-of-view, industry knowledge and comprehensive research – including in-depth interviews with vendors and their customers. This approach is one of the key differentiators of Research In Action in market research. For the current ABM Vendor Selection Matrix, Research In Action interviewed 1,500 marketing and business decision-makers with budget responsibility in enterprises globally to select the top 15 vendors based on product, company and service quality.

“Helping our customers all over the world achieve success is in account-based marketing is a top priority for TechTarget,” said Michael Cotoia, Chief Executive Officer, TechTarget. “We are honored to be recognized as a global leader in ABM by Research In Action and we couldn’t be more proud to achieve such outstanding customer satisfaction ratings.”

Based on the strength of Priority Engine, its SaaS-based account and prospect-level intent data platform, combined with a robust set of managed ABM services, TechTarget delivers breakthrough outcomes for its customers through better data and better execution.

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