As CMO, Peter Herbert Would Be Responsible for Leading the Company’s Goal to Grow ABM into an Agile B2B Marketing Force in 2018 and Beyond

Sangram Vajre, Co-founder, and CMO of leading ABM platform Terminus has been named as the Chief Evangelist of the company.  VP of Marketing at Terminus, Peter Herbert has been promoted to Chief Marketing Officer.

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Peter Herbert joined Terminus in July 2017. A marketing veteran with years of experience in the cloud and SaaS industries, Peter would be responsible for leading the company’s goal to grow ABM into an agile force in 2018 and beyond.

The latest leadership change would enable Sangram to take on the mantle of ABM talisman, spreading the gospel of #ABM and growing the #FlipMyFunnel community. The announcement comes barely weeks after the ABM leader acquired BrightFunnel to transform the B2B inbound marketing attribution models.

At the time of the BrightFunnel acquisition, Bryan Brown, Chief Product Officer of Terminus, had said, “The BrightFunnel acquisition accelerates our product vision by at least two years. We are adding more engineers to support the combined vision of making marketing analytics and attribution more accessible to all B2B teams, and more focused on account-based practices as we continue to build Terminus, the most widely used ABM platform.”

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Clearly, the new role of Chief Evangelist would enable Terminus’ Sangram to explore more acquisition opportunities into the dynamic ABM landscape. Recently, Terminus also announced a strategic partnership extension with LinkedIn, enabling marketers to orchestrate their ABM campaigns based on better advertising tactics and simplified methodologies.

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