With this partnership, AdAdapted’s retailers and CPG brands can now unlock new rich audience sets to further strengthen campaign performance

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, announced it has partnered with LiveRamp, the leading data connectivity platform. Together, AdAdapted and LiveRamp are providing brands and retailers expanded network audiences and increased efficiency in targeting.

LiveRamp is leveraged by brands and their partners to connect people, data and devices across the digital and physical world. LiveRamp’s proprietary identity graph, LiveRamp ID™, is the largest consumer demographic database on the open internet, with more than 250 million consumers represented in the U.S., and many worldwide.

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“Partnering with LiveRamp enables our customers to expand opportunities to reach their specific audiences, as well as continue to create personal and engaging experiences”

Through this new partnership, AdAdapted’s retailers and CPG customers now receive the following benefits:

• The ability to reach more shoppers by gaining critical insights on new, relevant audiences to target
• Increased campaign performance through enhanced targeting efficiency, effectively growing return on ad spend (ROAS) and other key performance metrics
• Accurate measurements of media effectiveness and better understandings of the impact of media investments on people-based campaigns

“Partnering with LiveRamp enables our customers to expand opportunities to reach their specific audiences, as well as continue to create personal and engaging experiences,” said Mike Pedersen, co-founder and CEO, AdAdapted. “These capabilities will provide retailers and brands the ability to deliver better business outcomes and maximize the value of their data.”

AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, AdAdapted is able to target users across several touchpoints that it previously was unable to reach, including consumers on desktops and touch devices.

“Integrating with LiveRamp was fast and easy, and we immediately started seeing a return on investment,” said Ben Riggleman, VP of Engineering, AdAdapted. “This partnership is just the start of the many great things we hope to do with LiveRamp.”

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