New industry report helps businesses evaluate GEO partners for AI-powered search visibility

Adogy, a digital marketing agency specializing in Generative Engine Optimization, announced the release of its new report, Top Generative Engine Optimization (GEO) Agencies in the World. The guide is designed to help businesses navigate the evolving landscape of AI-driven search and identify agency partners that can strengthen visibility on platforms such as Google’s Search Generative Experience, ChatGPT, and Bing Copilot.

Generative Engine Optimization is rapidly becoming an essential component of modern digital strategy. Unlike traditional SEO, which focuses on keyword rankings and backlinks, GEO ensures that brands are discoverable, accurately represented, and contextually surfaced in generative search results powered by large language models. As consumers increasingly rely on AI-generated responses, companies must adapt their content strategies to remain competitive. With its focus on bridging advanced SEO and digital PR, Adogy is at the forefront of helping brands adjust to this shift.

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The report evaluates agencies according to performance, innovation, authority leverage, and client impact. Performance measures how well agencies have driven visibility in AI search environments. Innovation reflects the use of new tools and techniques tailored for generative platforms. Authority leverage focuses on the ability to turn media placements into long-term GEO value. Client impact considers measurable business outcomes such as growth in brand mentions, organic traffic, and inclusion in AI-generated summaries.

The findings of the report highlight several key trends shaping the industry. Mentions in authoritative publications have become more valuable than ever, content designed for semantic clarity outperforms keyword-heavy approaches, and GEO is proving indispensable as search behavior shifts from static results to conversational responses.

“AI search is redefining how people discover brands,” said Tim Worstell, Chief of Digital at Adogy. “This guide gives businesses a clear framework for choosing GEO partners who know how to position content effectively for AI-driven platforms, not just traditional search engines.”

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