Alembic, the leading AI-powered marketing analytics platform for enterprises, announced the appointment of Gregory Kennedy as vice president of marketing. Kennedy will lead marketing to drive awareness of the Alembic brand and product to support sales and customer acquisition and help the company achieve its potential for growth.

The strategic appointment of Kennedy is the latest in a series of important events contributing to Alembic’s momentum this year. Kennedy’s appointment closely follows the appointment of Abby Kearns as chief technology officer, Alembic’s Series A funding and the release of its innovative new product capability, which utilizes composite AI to reveal causality in large datasets. The Alembic platform operates at scale, leveraging one of the world’s fastest supercomputers.

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“Gregory joins Alembic at the right time and is the right person with the perfect experience and skill set to take our marketing, brand awareness and sales support to the next level. Alembic is entering a new growth phase and plans to establish itself as a market-leading marketing analytics solution after having spent the past three years building additional features of the core platform, incorporating the latest advanced mathematics and AI. Gregory is essential for our growth and is a key member of our senior management team who will help support and sustain the tremendous interest that Alembic is receiving,” said Tomás Puig, Alembic co-founder and CEO.

“I was very excited when I first heard about Alembic, because I have long advocated for new tools that look holistically at marketing and measure all initiatives, both digital and non-digital channels. Solving this problem at scale is very difficult, but the team at Alembic has spent a great deal of time, effort and resources building an industry-leading platform that tackles this challenge head-on. I look forward to helping Alembic and its amazing solution lead the world in marketing analytics,” said Kennedy.

Kennedy spent his entire career in marketing and advertising and has witnessed and contributed to each phase of digital transformation. He has over 20 years of experience leading global marketing, content, brand and communications strategies for high-tech companies, including InMobi, AdRoll and Sojern. He pioneered B2B content marketing at TapSense, a mobile startup he helped create, which was sold to Wish.com.

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For the past two years, Kennedy built a marketing consultancy, BrandZen, and worked with various clients, including venture capitalists and startups like Zinlgy, Wilderness Labs, Ecomedes and Lumanu. Since its inception, BrandZen has generated over 10 million organic social media impressions for B2B clients.

Kennedy is on the board of the KaiVelo Foundation, California’s leading cycling charity, and he remains active in the endurance sports community.

Alembic provides a next-generation marketing analytics platform that executives use to measure nearly all of their marketing activities and tie them to revenue outcomes, which has long been the holy grail of marketing. The advent of digital advertising was a huge leap forward in achieving this goal, and it has allowed marketing professionals to easily and cheaply measure the impact of marketing with much more immediacy and accuracy than was once possible. However, gaps still exist that need to be addressed, particularly in non-digital areas.

Now, because of the advances in artificial intelligence and the sheer scale of data that most organizations have collected in the cloud, Alembic can use that data to measure the impact of marketing across many dimensions, both digital and non-digital, going well beyond what was previously possible.