The unbeatable combination of America’s Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and deepening customer loyalty. This strategic move is designed to enhance American Rebel’s future success and increase shareholder value

American Rebel Holdings, — America’s Patriotic Brand — highlighted the recent acquisition of FirstPartyData.com by its strategic investment partner RAEK Data, LLC (“RAEK”), a fast-growing innovator in first-party data and digital identity resolution. The acquisition represents a major step in RAEK’s mission to build the first-party data engine for the AI economy, further validating American Rebel’s investment in the company.

“The companies that win tomorrow are the ones that own their data today,” said Cory Crapes, Co-founder of RAEK. “The acquisition of FirstPartyData.com perfectly aligns with our mission to make data ownership, accuracy, and activation accessible to every business. Our platform gives organizations and AI systems clean, contextual data needed to deliver measurable outcomes, while empowering brands to automate, personalize, and operate with true intelligence.”

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American Rebel’s strategic vision: investing in data-driven growth for America’s Patriotic Brand

Earlier this month, American Rebel Holdings, Inc. announced a $1.5 million strategic investment in RAEK, recognizing the company’s ability to redefine how brands connect with their audiences.

“RAEK represents the kind of innovation and forward-thinking that aligns perfectly with American Rebel’s growth vision,” said Andy Ross, CEO of American Rebel Holdings, Inc. “Their technology gives consumer brands like ours the ability to understand and communicate directly with fans, not through rented platforms, but through relationships we own.”

“As America’s Most Patriotic Brand, it’s important that we participate in this next marketing revolution,” said Andy Ross, CEO of American Rebel. “We’re energized by the team at RAEK, confident in their growth, and excited about what this partnership can do to amplify the American Rebel story.”

Ross continued:

“For lifestyle and consumer product brands, data is no longer just analytics, it’s the foundation of loyalty. RAEK gives us the ability to turn interest into engagement, engagement into purchases, and customers into long-term fans and shareholders. That’s how enduring brands are built.”

American Rebel’s investment underscores the synergy between consumer passion and data precision, a combination that builds scalable brand equity while driving measurable shareholder value.

FirstPartyData.com Acquisition expands RAEK’s first-party data ecosystem; EchoID powers real-time identity resolution and activation

As the global marketing ecosystem shifts away from third-party cookies and toward privacy-compliant, owned data strategies, RAEK is building the infrastructure to power this new era. The acquisition of FirstPartyData.com reinforces RAEK’s long-term vision to become one of the market’s largest providers of first-party data solutions.

EchoID: from anonymous visitor to action

• Core capability: Through its EchoID technology, RAEK converts anonymous website visitors into identified, actionable profiles, without forms, gates, or friction.

• Business impact: Turning digital presence into engagement and revenue gives companies greater control over their audiences, marketing efficiency, and customer relationships.

Cloud-native scale where milliseconds matter

• Performance: Built cloud-native for programmatic environments where milliseconds matter, RAEK’s platform has demonstrated exceptional scalability, enabling real-time identity resolution and activation across ad networks, DSPs, and customer data ecosystems.

• Outcome: This speed and accuracy give marketers the ability to execute personalized, compliant, data-driven campaigns with precision.

Fueling AI with context: AEO and GEO

• AI initiatives: The acquisition also accelerates RAEK’s AEO (Answer Engine Optimization) and GEO (Generation Engine Optimization) initiatives, laying the groundwork for large-scale contextual AI applications.

• Missing layer: As AI becomes integral to operations, RAEK provides the missing layer, context, by fueling systems with clean, accurate, and compliant first-party data.

“AI is powerful, but it’s only as intelligent as the data feeding it,” said Cory Crapes, Co-founder of RAEK. “According to Gartner, as many as 95% of enterprise AI initiatives fail not because the algorithms are flawed, but because the data lacks context. RAEK solves that by delivering structured, permissioned first-party data that gives AI systems meaning. When you feed AI clean, contextual data, businesses can automate smarter decisions, personalize at scale, and drive measurable performance.”

RAEK: powering the future of owned data

As brands across industries grapple with iOS privacy updates, cookie deprecation, and the rising cost of digital advertising, RAEK stands out as the solution that helps businesses maintain visibility and control over their audiences.

“While others are losing visibility, first-party data focused brands are gaining it. They already know who’s behind the click,” Crapes said.

RAEK’s first-party data infrastructure helps companies build permissioned, owned customer profiles, transforming anonymous website visitors into actionable, compliant relationships.

“Visitor identification turns your website from a billboard into a CRM. Same traffic. New outcome.”

Through its proprietary EchoID technology, RAEK captures and resolves anonymous visitors into verified, marketable profiles without forms, cookies, or friction. This capability enables brands to personalize marketing, increase engagement, and grow long-term loyalty, without relying on rented audiences.

Ad platforms show you reach. RAEK shows you relationships.

For years, digital advertising rewarded reach over relationship. But as consumer privacy standards evolve, the marketing world is shifting.

“Ad platforms show you reach,” said Crapes. “RAEK shows you relationships. One measures impressions. The other builds customers.”

With RAEK, brands move beyond short-term impressions to cultivate lasting relationships, turning digital audiences into loyal advocates and long-term customers.

You don’t need a bigger ad budget. You require a smarter feedback loop.

In an era of increasing acquisition costs, RAEK’s clients are discovering that smarter data, not bigger budgets, drives better results.

“Identify your visitors → study intent → personalize your next move,” said Crapes. “That’s compounding ROI.”

By turning traffic into measurable intelligence, RAEK enables brands to build marketing strategies that learn, adapt, and grow in real time.

FirstPartyData.com: a strategic acquisition in a transforming market

The acquisition of FirstPartyData.com expands RAEK’s footprint as the industry’s leading authority on first-party data ownership and privacy-first marketing. The domain will serve as both a brand hub and educational resource for businesses transitioning from third-party dependency to owned audience intelligence.

The move positions RAEK to capture increasing demand from marketers seeking compliant, context-rich data in an era where platform reliance is being replaced by data independence.

“The future of marketing isn’t more tracking pixels, it’s smarter, owned data,” Crapes continued. “When you rely on platforms, you rent results. When you utilize RAEK, you own them.”

Fueling the AI economy: from data integrity to contextual intelligence

According to Gartner, 95% of enterprise AI initiatives fail due to poor data quality, not flawed algorithms. RAEK solves that problem by delivering structured, permissioned first-party data that provides the contextual depth AI systems need to perform.

RAEK’s cloud-native architecture allows real-time activation and scalability across ad networks, DSPs, and customer ecosystems, ensuring that AI and marketing systems alike receive clean, compliant, and actionable data.

By combining data accuracy with automation, RAEK transforms ordinary marketing into intelligent engagement.

Mission and next steps

• Ecosystem expansion: With this strategic acquisition, RAEK continues to expand its ecosystem of first-party data products and assets that help businesses collect, organize, and activate their data across marketing channels.

• Mission: The mission remains clear: empower brands to own their audience, improve marketing performance, and bridge the gap between digital identity and AI-driven engagement.

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