As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns.

Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Some 88 million online shoppers spent $8.9 billion on Black Friday 2021, making it a critical time for marketers to attract potential buyers. Anyword’s powerful predictive analytics helps generate high-performing marketing copy for every channel and every format.

“Marketers will spend billions on paid ads as well as organic strategies,” said Eli Bar-Lev, chief marketing officer at Anyword. “Creative is king, and Anyword works with hundreds of thousands of ads across industries. Our expert team put together best practices for building high-performing imagery and copy.”

For building a Black Friday campaign strategy, Anyword provides both big-picture strategies and specific ground-level message guidance.

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Strategies include:

• Strong social media build-up primes the audience for upcoming sales, generating excitement and buzz.
• A cross-channel promotional strategy is important as consumers bounce between social, email, websites, in-store, apps, and more. Consider offering channel-specific deals.
• Conduct sales before, during, and after Black Friday. Consumers might not pick one specific day to shop.
• Extend sales past Cyber Monday as 40% of shoppers continue purchasing into December.

Specific messaging recommendations include:

• Develop the Perfect Headline – 80% of consumers only read headlines, so make sure to include all the necessary sale information.
• Problem + Solution – Make consumers’ shopping easier by showing them how the product solves their problem.
• Editor Picks / Roundups – Consumers want to buy the best, top-rated products from an authority figure or expert voice.
• Tips on How to Navigate Holiday Shopping – Be the go-to voice on holiday shopping by helping shoppers with their entire list, not just your products.
• Be Retailer-Specific – Research shows that dropping the online retailer’s name can boost CTR and lower CPC. Try including “Amazon.”
• Go Under Budget – Create budget-specific gift guides under a certain amount like $25 or $50.
• Focus on a Single Product That’s Audience-Specific – Be hyper-targeted to generate higher conversion rates.
• Always Have a Strong, Clear CTA – An absolute must-have, a clear call-to-action encourages people to convert. Use a button or include in the copy.
• Create a Unique Hashtag – Create a strong brand narrative and build familiarity with the products.

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