Combination Creates the Most Comprehensive End-To-End Solution for Channel Sales & Marketing

E2open, the one place in the cloud to run your supply chain, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels.

“Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving sales by placing the right information into the hands of decision-makers at every level of the supplier organization.”

This combination will give global firms unprecedented visibility and control of their indirect channel. Averetek enables manufacturers to engage their diverse reseller channels in a scalable way, providing resellers with always-on lead generation content, packaged marketing services, and proven demand creation tactics such as social media automation, event support, email marketing and web content syndication. With the addition of Averetek, E2open can now “close the loop”, providing an end-to-end solution for planning, managing and executing channel marketing activities.

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“By joining E2open, we’re able to offer global brands a broader set of tools and services that will accelerate channel growth,” said Peter Thomas, chief executive officer of Averetek, who joins E2open as their vice president of channel strategy.

E2open provides the largest global channel network, connecting clients to more than 2 million channel distributors, resellers and retailers across multiple industry verticals including high tech, industrial and consumer packaged goods. Data from all parties is exchanged in real-time, harmonized to become decision-grade and used to power a complete solution suite to improve the performance of channel sales, channel marketing and channel operations. E2open’s continuing investments in Artificial Intelligence and Prescriptive Analytics help brands automate decisions at scale and operate global enterprises with unprecedented efficiency and effectiveness.

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“Data and system challenges have forced many channel organizations to make critical decisions on the basis of hunches, anecdotes and outdated assumptions,” said Maria Chien, executive advisor, channel marketing strategies of SiriusDecisions. “Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving sales by placing the right information into the hands of decision-makers at every level of the supplier organization.”

“Our goal at E2open is to create a true digital supply chain that connects all parties from customer to supplier, and is enabled by intelligent algorithms, allowing companies to respond in real-time to changes in demand and supply,” said Michael Farlekas, president and chief executive officer of E2open. “With the addition of Averetek, we’ll enable brands and their reseller partners to shape demand for their products and services at scale while delivering predictable ROI to both.”

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