New Proprietary Technology Addresses Industry Need for True Attribution
Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality.
Pernix disrupts misaligned attribution models and tracking to enable a more efficient allocation of marketing dollars into the partnership and affiliate channels. Designed to work in conjunction with affiliate and partnership networks and platforms, Pernix’s suite of products supports the entire performance marketing ecosystem: advertisers, partners, networks and agencies. Pernix amplifies the true value of the industry by finding the real return on investment in partnership and affiliate programs.
“Pernix is the start of a movement,” said Stephanie Harris, Co-Founder, Pernix. “We created Pernix because we wanted to make the tools that will govern the future of our industry, and promote its continued growth. Pernix empowers leaders with the real, data-driven insights they need to uncover the true ROI of their partnership campaigns.”
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As a pure server-side solution, Pernix is designed to pull complex data from multiple attribution, analytics, partnership, and affiliate platforms, and align all performance and costs to an advertiser’s source of attribution truth. This gives advertisers a definitive look at how their marketing investment is performing at every touchpoint throughout the digital marketing ecosystem.
“Pernix’s disruptive approach to helping marketers move beyond the historically siloed and opaque attribution logic of the affiliate category is long overdue,” said Matt Gilbert, CEO, Pepperjam. “In an environment where the customer journey is no longer linear, marketers need solutions that accurately measure the effectiveness of their spend and evaluate which touchpoints materially influenced conversion. With Pernix, our shared clients have the potential to move beyond the challenges of siloed data and expedite their move from last click to multi-touch, and ultimately to incrementality attribution models. We’re excited to support their launch and encouraged by the potential of the technology.”
● Authentic, trackable performance: By putting advertisers in charge of attribution logic, Pernix ensures customers no longer have to pay CPA commissions on conversions that don’t align with their attribution models.
● Partner performance grading: With Pernix, advertisers can eliminate the conflict of interest involved in third-party marketing platforms doing their own tracking.
● Customer data protection: Pernix removes cumbersome and invasive third-party tags from advertisers’ websites, keeping load times down and stopping other platforms from collecting customers’ data.
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“The digital marketing ecosystem has suffered from a lack of trust in third-party attribution for too long,” said Patrick Albano, Consultant and CRO, Side Street Ventures. “By building a company based around the notion of putting the customer first, Pernix is not only solving this long standing industry pain point, it is also reinventing the digital marketing ecosystem. As Pernix continues to elevate the overall value of the performance marketing industry, I am fully in support of its mission as a member of the advisory board.”
“For years, brands have sought real understanding of the impact of their partnerships on business growth, as well as the relative contribution of the channel to those results,” said Mal Cowley, Cofounder and CEO of partnerships automation company Partnerize. “Initiatives like Pernix demonstrate a real commitment to providing precise answers to those questions. We look forward to working with the Pernix team to deliver rich insights to the many clients that we share.”
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