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analytical data

Quint Selects Mapp to Drive Long Term Business Growth

Mapp Digital, the cloud-based digital marketing provider, has been appointed by fintech company Quint to help it to achieve long term business growth. Mapp won the brief in a competitive pitch that ended in a two-way battle against a cloud-based enterprise marketing provider. Quint’s digital marketing account was previously held by another cloud-based marketing vendor focused on cross-channel orchestration. Quint has integrated Mapp into its digital marketing strategy to help all four of its brands to achieve business…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…