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TechBytes with David Antley, General Manager at Pernix

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…