Browsing Tag

marketing attribution

Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report

Technology-focused marketing consultancy and marketing-led customer experience pioneer DemandLab has released The CMO’s Challenge: Revenue Attribution From a Leadership Perspective. This new Insights Report examines the results of a recent survey of seasoned marketing leaders on the topic of marketing attribution and explores the story behind the numbers. Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

Snowplow Experiences Rapid Growth Through 2020

Snowplow, the best-in-class behavioral data management platform, has reported substantial growth through 2020 and has been significantly scaling its team to deliver on its vision. Most recently, Snowplow has appointed Abhirukt Sapru as Vice President of Sales. Sapru joins Snowplow from security software company Tessian where he was instrumental in the company's success as second employee and sales leader from its first seed round to Series B funding. As VP of Sales, Sapru will lead the Snowplow team in establishing and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Attendify (Customer Experience), DemandLab (Marketing Attribution), Deloitte Digital (Customer Support), Agillic (Customer experience), and RingCentral (Unified Communications). Attendify Releases MeetNow to Smoothen Event Experience Management Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow…

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies. Marketing…

Why Econometrics Brings Advertising Certainty

Amid the economic uncertainty wrought by the coronavirus pandemic marketers must use all available tools to make budgets stretch further. Failure to grasp the complex dynamics between ad spend and consumer response could spell trouble for any business. Econometrics is the answer to this conundrum. It is the language of attribution, the statistical underpinning of marketing mix modeling. It is also the most scientific and reliable way to discover which levers of the marketing machine can be pulled to achieve a desired…

Springbot Acquires Matcha

Springbot, a leading marketing automation and attribution platform, announced its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers. This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers. Springbot's marketing automation and attribution platform is a critical solution for today's direct to consumer (D2C) retailers to level the playing field against larger…

LeadsRx Welcomes David Canelis as VP of Customer Success Who Will Help Establish Industry Best Practices for Use of Marketing Attribution

LeadsRx, a marketing attribution company, introduced David Canelis as a new member of the executive team in the newly created position of Vice President of Customer Success. In his new role Canelis will lead the LeadsRx Customer Success team in developing industry best practices and establish processes to ensure customers excel in their use of LeadsRx Attribution. Marketing Technology News: Bambuser and Relatable Enter Global Partnership “LeadsRx has made great strides in establishing marketing attribution as an…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

How Do We Deal with the Challenges of Attribution? Keep it Real and Keep it Actionable

As martech professionals, we share a strident pursuit of the perfect attribution formula, which has arguably become one of the most united quests in all of modern marketing. At the same time, we certainly can acknowledge its limitations. Discussions during the AttributionCouncil working group at I-COM Global surfaced the consensus that, even as the industry pursues or provides guidance on “mastery,” the perpetually increasing complexity of media platforms and KPIs can make the mission to achieve precise attribution feel…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…

Airship Appoints Michael Lavoie as Senior Vice President of Customer Success

Seasoned Global Martech Services Leader and Multichannel Marketing Expert Lavoie Joins Airship’s Executive Team Customer engagement company Airship announced Michael Lavoie has joined its executive leadership team as its senior vice president of customer success. In this role, Lavoie will lead Airship’s global customer success team with responsibility for all post-sale customer relationships and the delivery of all services provided to Airship’s customers. He will report directly to CEO and president Brett Caine. “Across…

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in Successful Radio Marketing Findings Upend Many Common Advertising Industry Misconceptions Results Were Presented During a Special Workshop at the Automotive Analytics & Attribution Summit on November 19 Marketing attribution software company LeadsRx and iHeartMedia released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive…

Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning…

Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product, pricing and promotion investments, announced that through a 24-month partnership and collaboration with leading advertisers, have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and…

TechBytes with David Antley, General Manager at Pernix

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

Four Measurement Best Practices for Retail Marketers

The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex. Taking a smart, Data-driven approach to measurement is essential for understanding what’s working, what’s not, and where to spend the next marketing dollar. By embracing these four measurement best practices, modern Retail Marketers can get the accurate, actionable insights they need to improve…

Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs

New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over performance marketing attribution logic, launched. Built to put customers at the heart of a revitalized partnership marketing approach, Pernix fuses attribution and analytical data with program tracking to make authentic, trackable program performance a reality. Pernix disrupts misaligned attribution models and tracking to enable a more…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution

LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid adieu to the traditional ways of LinkedIn ad measurement. Today, LinkedIn announced a major integration with Google Marketing Platform to provide accurate attribution of every LinkedIn ad inside a single, unified reporting dashboard. For B2B marketing teams, this new integration could solve complex issues pertaining to LinkedIn ad measurement. Recommended: …

Impact Announces the Acquisition of Mediarails

Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner Marketing Platform to Further Accelerate Revenue for Customers Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service…