Marketing Technology Highlights of The Week: Featuring Experian, Braze, GoDaddy, RollWorks and more!

What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week’s martech highlights:

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MarTech Quote-of-the-Week!

It’s particularly important for marketplace sellers to keep their inventory in sync across channels so that they don’t accidentally violate terms with the marketplaces by overselling a product. Bringing all orders together in one place and enables efficient fulfillment and helps sellers more easily stay in compliance with customer delivery timing requirements. But this becomes especially important when it comes to maintaining compliance and not being over or undercharged for sales taxes.

Greg Goldfarb, VP Commerce Products at GoDaddy

Top MarTech News of The Week: 10th October to 14th October

 MarTech QnA with the Expert

People buy based on emotions and then they justify their decisions via rational means. Marketers must win hearts and minds. Given this and the fact that customers are doing most of their research on their own, it means marketing attribution is becoming more and more elusive. In the end, we need enough attribution to know what is working and what is not, while at the same time we need to trust our intuitions and make bets on what we know is valuable but cannot be properly measured.Gerardo Dada, Chief Marketing Officer at Catchpoint

 

MarTech Articles on Self-Serve Ads, Enterprise Marketing, Field Marketing Tips and more

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 139: Decoding Enterprise Sales Fundamentals with Molly McKinstry, Head of Enterprise Sales, Calendly

Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at CaliberMind

Episode 137: Sales and Revenue Ops Best Practices with Jamie Shanks, CEO of Pipeline Signals & Sales for Life

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