TV

Extreme Reach recognized as one of the top tech providers in two categories: Video/CTV/OTT and Measurement & Analytics Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and…
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As the largest US independent performance marketing company, Tinuiti would manage nearly $3 billion in media spend for clients Tinuiti, the largest independent performance marketing agency in the US, announced the execution of a definitive…
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Growing an execution from germination to 4.6-Star creative execution The world’s largest professional community, LinkedIn, is celebrating the success of its seven week-long integrated TV-led ad campaign ‘Plant’. The ad charts Vik’s hunt…
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Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech…
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Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in CTV advertising journey Innovid, the only independent advertising and analytics platform built for…
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Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP)…
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The company’s new voice assistant and AI solutions for TV and CTV will help OTT providers build audience and ARPU Company is backed by PJC, Progress Ventures, and notable industry veterans including Mike Baker, co-founder and CEO of…
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Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy…
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Bigeye, a leading advertising agency, sheds lights on consumer sentiment toward traditional gender roles in advertising and their ability to influence products and brand perceptions  Orlando-based advertising agency, Bigeye, released its…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide DECAL, a newly-launched home entertainment distribution company, with Comscore's industry-leading census-level…
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Viva Entertainment Group, Inc, the global entertainment and technology company connecting video content owners and distributors to deliver the world's TV options in all languages on any smart device with a screen, anytime anywhere is…
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Futuri, the leading provider of AI-driven audience engagement and sales intelligence technology for media, announced two new senior leaders on its team who are focused on developing its suite of offerings for local, network, and cable…
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Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT,…
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Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural…
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Renewal continues longstanding partnership and reflects the strength of Comscore's video-on-demand currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal of its…
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Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that…
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VU, powered by VUniverse, the web, mobile, and TV app developed to be the smart channel guide across the streaming universe, announced today that Julie Rieger has been named Chief Executive Officer. Julie will bring her expertise as a…
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Leading provider of automated digital advertising for real estate, mortgage and other verticals brings customized advertising solutions to prominent professionals Adwerx, preferred digital advertising platform to over 25% of the top real…
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With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and…
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Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global digital audio advertising across its Stingray Music services including the free, ad-supported TV…
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