Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a …
Why Refrigerator TV Is the Next Cool Ad Opportunity
If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Verimatrix Recognized for Contributions to Latin American Pay-TV Market with PRODU Award Win at NAB Show
Verimatrix’s MultiRights Multi-DRM Solution Named Best Pay-TV Technology Contribution Verimatrix, a specialist in securing and enhancing revenue for network-connected devices …
4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts
4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
TV May Affect the Brain But Influencer Marketing Affects the Heart
Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising …
Amagi Names Deepakjit Singh Chatrath as CEO
Leading Broadcast Technology Company, Amagi, Adds Industry Heavyweight Deepakjit Singh Chatrath as CEO to Help Company Continue Its Massive Global …
VideoAmp Names Google’s Luis Manrique VP of Product
Veteran of Product and Engineering Joins Pioneering Startup on a Mission to Unify Digital Video and TV Advertising VideoAmp, the software …
ZoneTV And Ooyala Join Forces With Microsoft To Bring Artificial Intelligence To Tv Channels For The First Time
ZoneTV Programming Studio; Ooyala’s Video Lifecycle Tools and Microsoft Cognitive Services Create a Unique, Customisable Viewing Experience ZoneTV, taking a …
C Spire Gives Consumers Freedom From The Set-Top Box With New TV Streaming Service
Tech Firm Transforms Pay TV World With Launch Of App-Based TV Experience C Spire is helping consumers declare their independence …