TV

Steuer is tasked with leading the strategy of VideoAmp’s cross-media currency solution VideoAmp, Inc., the software and data platform that specializes in the measurement and optimization of media investments across linear TV, OTT, digital and walled gardens, has brought on Jonathan Steuer as EVP of TV Strategy & Currency. Steuer is tasked with driving the strategy behind the company’s further development of a currency-grade, transaction-ready TV dataset for the entire advertising ecosystem, including buyers, sellers,…

Latinos are turning to trusted sources of information and increasing social media activity to maintain the social connectivity dashed by social distancing Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic. As one of the groups to feel the disproportionate effects of job loss and health impacts during the COVID-19 pandemic, Latinos have come to…

Renewal continues longstanding partnership and reflects the strength of Comscore's video-on-demand currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal of its agreement to provide Cinedigm with continued census-level video-on-demand (VOD) measurement for Cinedigm's transactional on-demand offerings. Under this new multi-year agreement, which comes as new research from Comscore shows an increase in VOD transactions during the COVID-19 pandemic,…

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

VU, powered by VUniverse, the web, mobile, and TV app developed to be the smart channel guide across the streaming universe, announced today that Julie Rieger has been named Chief Executive Officer. Julie will bring her expertise as a former executive at 20th Century Fox Film to lead the company and establish VU as a major player in the streaming world. Co-founder Evelyn Watters will be taking on a new role as Chief Innovation Officer and co-founder Monica Brady remains in her role as Chief Operating Officer. Marketing…

Leading provider of automated digital advertising for real estate, mortgage and other verticals brings customized advertising solutions to prominent professionals Adwerx, preferred digital advertising platform to over 25% of the top real estate brokerage firms and over 15% of the top mortgage originators in the U.S., announces the Top Producer Platform, a solution designed specifically with leading professionals in mind to increase their productivity and scale efficiency. The new service gives clients a customized,…

With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region. Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications In Italy,…

Stingray, a leading music, media, and technology company, has selected Targetspot, a pioneer in the digital audio space, to monetize the global digital audio advertising across its Stingray Music services including the free, ad-supported TV audio channels (FAST) and the Stingray Music app. Through this partnership, advertisers and brands will be able to easily purchase Stingray audio inventory and connect with an ever-expanding audience of music aficionados. According to a global survey conducted in March 2020 the…

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

First channel to stream in 4K UHD on Samsung TV Plus Bloomberg Media today launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of Bloomberg data and trusted business and finance programming, on Samsung TV Plus, Samsung's free Smart TV video service that delivers instant access to over 120 free channels in news, sports, entertainment and more. Available on all 2017-2020 Samsung Smart TVs, Bloomberg TV+ is the first 4K channel available on Samsung TV Plus and the only platform…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

IP-based video service now available in additional markets as an alternative choice to traditional TV, offering customers a better viewing experience WOW! Internet, Cable & Phone, a leading broadband services provider, today announced Cleveland and Mid-Michigan are the latest markets to offer its new video choice, WOW! tv+, for its high-speed data (HSD) customers. The Android TV-based platform features popular live channel packages, cloud DVR, and access to a deep On Demand library. It also includes a voice remote…

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

One Social’s visibility and control will revolutionise content delivery to social media at scale Officially launching, One Social is Adstream’s social media flagship application. The breakthrough technology will transform the way brands, agencies and social teams manage and deliver social content. Currently, brands and advertisers manage their social posting through a variety of complex platforms - each tailored to suit different social channels, platforms and media space. With the demand for quality and reactive social…

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

Alliance Boosts Reach for Educating about Crypto Crypto.com and TV-TWO, the world's leading content discovery platform for crypto, have announced a partnership to jointly drive crypto adoption. Over 1.1 million monthly active users benefit from TV-TWO by consuming their favorite crypto content through the TV-TWO app. Combining entertainment and education, users study the ins and outs of everything crypto. To further drive crypto adoption, TV-TWO provides its users with recommendations to securely navigate the crypto…

SnapCell is excited to announce the release of their new product: SnapCell Live. In the current climate where we are required to be social distancing, customers are unable to visit dealerships. SnapCell Live allows clients to take the dealership to them with live video streaming. Technology is changing the way we consume information and entertainment. A survey conducted by consulting firm, Deloitte, last year found that about 53% of Americans stream TV shows and 56% prefer streaming videos on a monthly basis. This shift…

Virtual Grand National 2020 is a Huge Hit 4.8 million viewers tuned in to watch the Virtual Grand National 2020 created by Inspired Entertainment, Inc. (Inspired"), the Company announced today. Potters Corner won the virtual race, but the real winner was NHS Charities Together, the UK National Health Service organization that will receive the event's approximately £2.6 million in profits, donated by Inspired and all bookmaker operators as part of the fight against COVID-19. Inspired's Virtual Grand National was…

Rubicon Project, the global exchange for advertising, and Telaria, the complete software platform that optimizes yield for leading video publishers, announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. .@RubiconProject and @TelariaVideo…