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Bloomberg Media and Samsung Partner to Bring Bloomberg TV+ to Millions of Viewers in Full 4K UHD on Samsung TV Plus

First channel to stream in 4K UHD on Samsung TV Plus Bloomberg Media today launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of Bloomberg data and trusted business and finance programming, on Samsung TV Plus, Samsung's free Smart TV video service that delivers instant access to over 120 free channels in news, sports, entertainment and more. Available on all 2017-2020 Samsung Smart TVs, Bloomberg TV+ is the first 4K channel available on Samsung TV Plus and the only platform…

CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as COVID-19 Initially Drives Massive Changes in Media…

Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER), the complete asset management solution for TV and video ads. But while the sudden CTV share decline observed…

WOW! Launches WOW! tv+ in Cleveland and Mid-Michigan

IP-based video service now available in additional markets as an alternative choice to traditional TV, offering customers a better viewing experience WOW! Internet, Cable & Phone, a leading broadband services provider, today announced Cleveland and Mid-Michigan are the latest markets to offer its new video choice, WOW! tv+, for its high-speed data (HSD) customers. The Android TV-based platform features popular live channel packages, cloud DVR, and access to a deep On Demand library. It also includes a voice remote…

Juniper Research: Number of Voice Assistant Devices in Use to Overtake World Population by 2024, Reaching 8.4bn, Led by Smartphones

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

Adstream’s One Social Will Tame Social Content At Scale

One Social’s visibility and control will revolutionise content delivery to social media at scale Officially launching, One Social is Adstream’s social media flagship application. The breakthrough technology will transform the way brands, agencies and social teams manage and deliver social content. Currently, brands and advertisers manage their social posting through a variety of complex platforms - each tailored to suit different social channels, platforms and media space. With the demand for quality and reactive social…

COVID Clinches It: The Days Of Spray-And-Pray Advertising Are Over

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

Mediaocean & PremiumMedia360 Expand Partnership To Bring Productivity & Agility To TV Workflow

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

Crypto.com Partners With TV-TWO to Drive Crypto Adoption

Alliance Boosts Reach for Educating about Crypto Crypto.com and TV-TWO, the world's leading content discovery platform for crypto, have announced a partnership to jointly drive crypto adoption. Over 1.1 million monthly active users benefit from TV-TWO by consuming their favorite crypto content through the TV-TWO app. Combining entertainment and education, users study the ins and outs of everything crypto. To further drive crypto adoption, TV-TWO provides its users with recommendations to securely navigate the crypto…

SnapCell Launches Live Streaming

SnapCell is excited to announce the release of their new product: SnapCell Live. In the current climate where we are required to be social distancing, customers are unable to visit dealerships. SnapCell Live allows clients to take the dealership to them with live video streaming. Technology is changing the way we consume information and entertainment. A survey conducted by consulting firm, Deloitte, last year found that about 53% of Americans stream TV shows and 56% prefer streaming videos on a monthly basis. This shift…

Inspired Virtual Sports Are Filling the Live Sports Gap

Virtual Grand National 2020 is a Huge Hit 4.8 million viewers tuned in to watch the Virtual Grand National 2020 created by Inspired Entertainment, Inc. (Inspired"), the Company announced today. Potters Corner won the virtual race, but the real winner was NHS Charities Together, the UK National Health Service organization that will receive the event's approximately £2.6 million in profits, donated by Inspired and all bookmaker operators as part of the fight against COVID-19. Inspired's Virtual Grand National was…

Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

Rubicon Project, the global exchange for advertising, and Telaria, the complete software platform that optimizes yield for leading video publishers, announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. .@RubiconProject and @TelariaVideo…

Parks Associates: TV Antenna Usage in US Broadband Households Jumped to 25% In 2019 and is Expected to Grow More as COVID-19 Keeps Consumers…

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today's Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services. Parks Associates: Sources of TV Content The study,…

New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions

Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription…

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Comscore and REVOLT Media and TV Announce a Multi-Year Renewal for its Partnership for Digital Measurement

Partnership Will Advance Innovation Across Digital Measurement Platforms Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean "Diddy" Combs, announced a multi-year renewal for the use of Comscore's Digital audience measurement for REVOLT's audience across desktop and mobile. The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size…

NFL Tipsters Take on the 2020 Super Bowl – Multibrands

Super Bowl LIV is Just Around the Corner And ThePlayer.com Has the Perfect Guide for All Sports Bettors out There On Sunday, February 2nd, about 100 million Americans will get in front of the TV to watch who will be crowned champions of the Super Bowl LIV. The grand NFL final is by far the biggest US sports event, and the biggest also when it comes to sports betting."The 2020 Super Bowl is largely a tale of contrasts, of opposites, and of very different philosophies with individually successful results. Both teams feature…

Insight TV Taps Amagi for OTT Distribution in the US, UK, Spain and Indonesia

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Insight TV, the world's leading 4K UHD broadcaster, has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to Amagi cloud platform. All three channels are currently delivered to STIRR platform in the U.S., with InTrouble being delivered to the U.K., and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Additionally, Insight TV Lifestyle is also delivered to the Oona TV platform…

Amazon Fire TV Introduces Expanded Suite of Features and New Solution Providers for Fire TV Edition Partners

Fire TV Edition now powers over 50 TV and soundbar models in more than 10 countries Amazon announced the expansion of the Fire TV Edition program, delivering a richer experience and more opportunities for developers, operators, device makers and manufacturers across multiple categories including automotive, smart TVs, soundbars and streaming media players. Fire TV has passed more than 40 million active users, and customers globally have access to tens of thousands of channels, apps, Alexa skills and more. With this…

Catch&Release Offers Viable Revenue Stream For Digital Creators

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…