Browsing Tag

TV

Comscore and REVOLT Media and TV Announce a Multi-Year Renewal for its Partnership for Digital Measurement

Partnership Will Advance Innovation Across Digital Measurement Platforms Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean "Diddy" Combs, announced a multi-year renewal for the use of Comscore's Digital audience measurement for REVOLT's audience across desktop and mobile. The agreement continues a longstanding partnership between the two companies. REVOLT utilizes Comscore digital data to understand the size…

NFL Tipsters Take on the 2020 Super Bowl – Multibrands

Super Bowl LIV is Just Around the Corner And ThePlayer.com Has the Perfect Guide for All Sports Bettors out There On Sunday, February 2nd, about 100 million Americans will get in front of the TV to watch who will be crowned champions of the Super Bowl LIV. The grand NFL final is by far the biggest US sports event, and the biggest also when it comes to sports betting."The 2020 Super Bowl is largely a tale of contrasts, of opposites, and of very different philosophies with individually successful results. Both teams feature…

Insight TV Taps Amagi for OTT Distribution in the US, UK, Spain and Indonesia

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Insight TV, the world's leading 4K UHD broadcaster, has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to Amagi cloud platform. All three channels are currently delivered to STIRR platform in the U.S., with InTrouble being delivered to the U.K., and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Additionally, Insight TV Lifestyle is also delivered to the Oona TV platform…

Amazon Fire TV Introduces Expanded Suite of Features and New Solution Providers for Fire TV Edition Partners

Fire TV Edition now powers over 50 TV and soundbar models in more than 10 countries Amazon announced the expansion of the Fire TV Edition program, delivering a richer experience and more opportunities for developers, operators, device makers and manufacturers across multiple categories including automotive, smart TVs, soundbars and streaming media players. Fire TV has passed more than 40 million active users, and customers globally have access to tens of thousands of channels, apps, Alexa skills and more. With this…

Catch&Release Offers Viable Revenue Stream For Digital Creators

Leading technology platform for curating and licensing user-generated content for commercial advertising officially launches its content contributor network As advertisers increasingly rely on user-generated content (UGC) and stock imagery to fulfill campaign requirements with smaller budgets and quick turnaround times, both amateur and professional content creators are seeing heightened demand for their photos and videos. Catch&Release, the leading licensing technology company for the creative production industry,…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Marketing Architects Expands Relationship with Nielsen, Announces Data-Driven, Comprehensive Agreement

Agreement Includes Nielsen Media Impact with TV, Radio, Digital Data, Local TV and Audio Measurement in All Markets Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact (NMI) with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets. Marketing Architects is a Minneapolis-based advertising agency that drives rapid growth and solves complex business challenges…

TUBI Records an All-Time Growth in MAU and Total View Time in December 2019

Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced record growth for 2019. In December alone, the company saw its Monthly Active Users (MAU) grow to 25 million and Total View Time (TVT) rocket to over 163 million hours watched – a year-over-year TVT increase of 160%. In addition, the company will accelerate its content spending in 2020 to exceed nine figures to further expand its current library of content from major studios, indies, and TV producers from around the globe. Tubi presently…

Myth or Reality? VAB Probes 15 Video Viewing Fallacies

New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing Behavior. In the guide, 15 video viewing myths are examined and disproved using credible statistics from verified sources, including those relating to cord cutting; time spent viewing video via linear TV compared to viewing using internet connected devices; younger audience viewing behavior;…

Harriet Seitler, CMO for Oprah Winfrey Network and Harpo Studios, Joins Course Hero

Veteran Marketer Will Help Shape Brand for Hypergrowth Edtech Firm  Part of a wave of "mission-driven" tech companies marrying purpose and profit, edtech firm Course Hero is positioning itself for its next phase, as it passes a major milestone and invests in a high-profile new senior hire, to drive further growth and positive social impact. For the first time in its 13-year history, the company has attracted one million new subscribers over a 12-month period, a milestone that means one in every 20 college students is…

Claiming TV’s Space in the Media Ecosystem of the Future

Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data speaks for itself. U.S. TV ad spend was at a stable $70 billion in 2018, and the Upfronts remain a constant in the advertising calendar. Yet with calls from ABC Entertainment to rethink the traditional schedule, the reality is TV (and the role it plays in our lives) is not dying, it’s changing – and I believe it has a very solid plan for the future. Riding the Rollercoaster Scaremongering aside, “TV is dead”…

The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

Liberty Latin America to Acquire AT&T’s Operations in Puerto Rico & the U.S. Virgin Islands

Strategic combination will create the leading integrated consumer and B2B communications and entertainment provider in Puerto Rico Liberty Latin America Ltd. ("Liberty Latin America" or “LLA”) (NASDAQ: LILA and LILAK, OTC Link: LILAB) announced it has entered into a definitive agreement to acquire AT&T Inc.’s (AT&T) wireless and wireline operations in Puerto Rico and the U.S. Virgin Islands (the “Acquisition Assets”). In the all-cash transaction, the Acquisition Assets are valued at an enterprise value of $1.95…

Scotland Becomes a Nation of Streamers

Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in our viewing habits The number of households in Scotland signed up to at least one of the main UK subscription streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 1.13m (46%) in 2018 to 1.30m (52%) in 2019. As with the rest of the UK, Netflix is the most popular with over 46% of homes in Scotland now signed up. While traditional TV still accounts for most…

11 Revolutions in the Entertainment Industry: Ultimate TV Experience

I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in 2019, we can safely say that the TV landscape has far better things to offer-like the 4K Ultra HD-four times better than HD. With so many players in the market, it is becoming increasingly affordable. Streaming platforms like Netflix, Sky, Amazon Prime Video, etc are making 4K content available at our homes. A lot of other services like IPTV lets you have access to thousands of channels. Here are 10 things that…

New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore

New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, digital streaming services are set to rapidly take over. The research conducted by dataxu, the leading global software provider for marketing professionals, also uncovers the perceptions by Singaporeans around the current and future state of TV advertising and viewing habits. The prevalence of online streaming giants in everyday conversations seems to suggest consumers have replaced…

Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV

Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of the industry’s most connected TV product suite: Lotame TV. Lotame TV enables advertisers to seamlessly connect, build, target, activate, and…

New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave

A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds 79% recognize cross-channel video advertising – including TV, digital video, social video, and over-the-top (OTT) – as an increasingly important medium. From the results of the study, we think it’s clear that the media mix has changed and video has emerged as a critical format. 77% of UK marketers agree that video is evolving from a mass-reach medium to one that enables targeted reach to more precise…

For Good Measure: Your TV Ad Numbers Don’t Lie

Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out by disruption, and more recently, by fragmentation and market saturation. Netflix now counts 139 million subscribers globally, whilst addressable and box sets are becoming players in a market once dominated by incumbent cable companies and terrestrial networks. Even with traditional linear TV, viewers have an abundance of choice when it comes to channels and content, thanks to free-to-view…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…