Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
11 Revolutions in the Entertainment Industry: Ultimate TV Experience
I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in …
New Research Reveals Digital Streaming Services on Track to Overtake Traditional TV in Singapore
New research shows that whilst traditional television is still the current top choice for Singaporeans to watch their favourite shows, …
Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV
Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for …
New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave
A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds …
For Good Measure: Your TV Ad Numbers Don’t Lie
Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out …
TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu
Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its …
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Partnership to Help Advertisers Reach Hispanic-American Consumer Market Amobee, a global digital advertising technology company, announced an agreement with Univision …
FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing
In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence …
TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision
Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a …
Why Refrigerator TV Is the Next Cool Ad Opportunity
If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Verimatrix Recognized for Contributions to Latin American Pay-TV Market with PRODU Award Win at NAB Show
Verimatrix’s MultiRights Multi-DRM Solution Named Best Pay-TV Technology Contribution Verimatrix, a specialist in securing and enhancing revenue for network-connected devices …
4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts
4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
TV May Affect the Brain But Influencer Marketing Affects the Heart
Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising …