TV

Argoid, an AI Recommendation and Search provider, based out of Silicon Valley and Bangalore, helped Mitron TV, a leading short format video app, enhance stickiness among consumers and new users with its AI-driven hyper-personalised…
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​​The Investment Cements the Company’s Leadership Position in Cross-Platform Media Measurement and Will Fully Fund an Accelerated Roll-out of its Platform Use as a Media Currency Software and data company, VideoAmp, today announced $275…
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Airport advertising delivers the highest perceived value and prestige compared to other advertising channels JCDecaux SA, the number one outdoor advertising company worldwide, announced that new global research reveals that Airport…
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Shetty will oversee Pixalate's Ad Fraud Platform and continue acting as one of the industry's foremost thought leaders on ad fraud and brand safety in Connected TV (CTV) advertising Pixalate, the market-leading fraud protection, privacy,…
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Viewers ready for some football and new TV offerings powered an increase in broadcast share according to The Gauge Nielsen announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in September 2021 broadcasters…
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CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time. By now 78% of households in the USA are using CTV and it continues scoring points and attracting new audiences, providing marketers…
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TVSquared Report Looks at Converged TV Adoption & Trends Across the U.S., UK, Germany & Australia  Analysis Highlights New Incremental Reach Insights, Demonstrating the Value of a Converged TV Video Mix TVSquared, the global…
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The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands. VAB analyzed 30 brands, who are…
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33Across, the first programmatic publisher platform to solve for addressability integrated across 800,000 publishers, announced that Matt Gillis, a seasoned technology executive who led several of today's leading publisher technology…
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Attest releases third annual US Media Consumption report polling 2,000 working-age Americans on their ever-evolving media habits  Attest, a consumer research platform, today releases its third annual US Media Consumption Report and…
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34 percent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming  VuePlanner, a contextual, data-driven YouTube campaign performance solution, today…
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Mobile Web and Mobile App See Small Gains as percent of overall impressions mix Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced the…
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Zion & Zion, a top-ranked, full-service, national marketing agency, continues their in-depth research analyzing how media involvement impacts advertising effectiveness. In this new study, the Zion & Zion media and marketing science…
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All-New Insignia – Fire TVs include premium Dolby Vision and Alexa voice controls Today, Amazon and Best Buy Co., Inc. announced a new lineup of Best Buy Insignia F50 Series Fire TVs. The TVs are the latest from the strategic collaboration…
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Extreme Reach recognized as one of the top tech providers in two categories: Video/CTV/OTT and Measurement & Analytics Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and…
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As the largest US independent performance marketing company, Tinuiti would manage nearly $3 billion in media spend for clients Tinuiti, the largest independent performance marketing agency in the US, announced the execution of a definitive…
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Growing an execution from germination to 4.6-Star creative execution The world’s largest professional community, LinkedIn, is celebrating the success of its seven week-long integrated TV-led ad campaign ‘Plant’. The ad charts Vik’s hunt…
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Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech…
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Innovid and Digiday’s State of CTV Advertising report surveyed brand marketers and agency execs to determine where industry stands in CTV advertising journey Innovid, the only independent advertising and analytics platform built for…
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Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP)…
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