New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel …
Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut
New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next …
Claiming TV’s Space in the Media Ecosystem of the Future
Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data …
We’re Magnetic Grows Executive Leadership Team
Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, …
Generation Z: Self-Care Is More Than a Hashtag
As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, …
A-Z Glossary For Good TV Marketing – Part 2
Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad …
MarTech Interview with Ashley Fauset, VP of Marketing at Stardust
"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role …
Tableau Expands Data Management Capabilities with New Tableau Catalog and Introduces New Server Management Add-On
Tableau 2019.3 Release Gives Customers Even More Power to Manage and Scale Tableau Deployments Across the Enterpris Tableau Software, the …
TechBytes with Josh Pressnell, CTO at Penthera
Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Scotland Becomes a Nation of Streamers
Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content
Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
Broadcasters Present the eSports Industry New Opportunities for Growth
The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly …
Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms
It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
Jackie Lee-Joe Named Netflix Chief Marketing Officer
Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, …
Recommendations Are the New Dashboards
With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. …
How to Achieve Profitability with Digital Marketing?
Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable …
Demystifying Predictive Analytics
What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? …
For Good Measure: Your TV Ad Numbers Don’t Lie
Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …