Netflix

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of…

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

Despite current market uncertainties, shoppers continue to exhibit an appetite for subscriptions in 2020 2Checkout, the leading all-in-one monetization platform for global businesses, released the key findings from its recent consumer subscription usage survey, conducted on a global audience during the months of March and April 2020. The survey results provide valuable insights into consumer sentiment across multiple dimensions, including popular subscription categories, adoption rates, preferred billing cycles and payment…

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

As Disney announces a record 54 million subscribers for its streaming service Disney+ mobile traffic soars, according to network data from Enea From just over a month since its European debut, mobile video traffic from new streaming service Disney+ has reached 7 Exabytes per month according to data from Enea. On Tuesday May 5th Disney confirmed that it has secured 54 million subscribers within days - providing relief to parents with children off from school - and creating headaches for mobile operators who have to juggle…

VPN services have been on the rise, bridging the gap between individuals and uniting them into online communities and "watch parties" on Netflix, nearly doubling the usage of virtual private networks compared to the pre-pandemic period. ZoogVPN, a freemium VPN service provider, has shared more insights on how the newly changed habits have affected our network dependency To combat the loneliness crisis, people have been gathering into various online communities and "watch parties" on Netflix to lessen the emotional stress…

The Lion King (1994) is the favorite classic animated Disney movie in the USA, with 94,000 online searches every month Aladdin (1991) is the next most popular classic Disney animated film, gaining 69,000 internet searches per month Interestingly, Cinderella (1950) and Tarzan (1999) are on a monthly basis each gaining 19,000 online searches For the duration of the Covid-19 lockdown, we will undoubtedly be consuming a lot of content from the likes of Netflix, Amazon Prime and Disney+. Marketing Technology News:…

Ten leading tech companies have pledged to donate a significant amount of funds to help contain the novel Coronavirus. Data gathered by Learnbonds.com indicates that the companies have offered at least $1.4 billion towards mitigating the virus. Top on the list is California based Google that has donated about $800 million that will be used to support businesses, organizations and healthcare workers as part of its coronavirus response that also includes free advertising on its various platforms. Cisco has also pledged about…

Bolstering its already impressive staff, innovative and fast-track tech company C-Hear announced the hiring of Hollywood media veteran and former Warner Bros. employee Gina Cavalier. After a career in Los Angeles that included working for and with successful notable companies such as Netflix, Disney, Fox, Universal and HBO, Cavalier brings her talents to C-Hear as Vice President, Entertainment Strategy. Marketing Technology News: SentryOne Partners with Theta to Deliver Services and Support to APAC Customers An…

Streaming fans are using more streaming services than before, but spending on paid subscriptions remain flat, posing a challenge to new entrants to the space MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during…

Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year The latest research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has significantly increased across Connected TVs and streaming boxes/sticks in recent weeks. The higher utilization rates are the latest example of how media consumption shifts are rapidly occurring amid the COVID-19 pandemic. In looking at OTT streaming behavior thus far in March 2020, Comscore…

The Evolution of Advertising in Video Gaming Marketers are always looking for new ways to engage with audiences and each new medium has brought with it new opportunities for advertisers. Product placement has long existed in Hollywood movies but was rarely seen in gaming. As an entertainment channel, video games have existed for a long time on PCs, and later on consoles, and some of them pioneered in-game advertising. But one of the reasons advertisers held back from active product placement in games was the lack of…

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

The Platform, Which Features a Netflix-Style Subscription Model, Uses AI to Find Authentic Images and Videos Based on Written Marketing Content and Predicts How Images Will Perform, Saving Marketers Time JumpStory, a revolutionary AI-based digital content platform, has released its AI-powered search and success prediction tools in 40 new languages, bringing their platform one step closer to its goal of using technology to make it as easy as possible for storytellers to find the perfect image.  “The stock image industry…

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…