TechBytes with Josh Pressnell, CTO at Penthera
Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch …
Customer Taste: The Key to Profitable, Long-Term Relationships
Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the …
Scotland Becomes a Nation of Streamers
Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content
Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
Broadcasters Present the eSports Industry New Opportunities for Growth
The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly …
Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms
It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform …
Jackie Lee-Joe Named Netflix Chief Marketing Officer
Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, …
Recommendations Are the New Dashboards
With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. …
How to Achieve Profitability with Digital Marketing?
Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable …
Demystifying Predictive Analytics
What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? …
For Good Measure: Your TV Ad Numbers Don’t Lie
Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Where Netflix Meets Black Twitter
Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The …
Another $115 Million in InVision’s Revenue Pool as Part of Series F Funding
This Series F Round Gets the Total Funding to $350 Million and Evaluates the Company at $1.9 Billion Just to …
Video on Demand Services Are Driving Tremendous Growth
The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
New Report Finds Why Brand Integrity Is Delicate
Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery
This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop …