The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
New Report Finds Why Brand Integrity Is Delicate
Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery
This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue
Veritone One, a subsidiary of Veritone, Inc. announced that it has signed an agreement to acquire Performance Bridge Media, a …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …
Megola, Inc.Announces Launch of Social Mobile App for TheShare.TV Network
Megola, Inc. The Company has announced that it has launched a Social Mobile Video App to showcase proprietary health and …
Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says
Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority …
PAO APP Launches Beta iOS Version
Pao Launches for a Closed-Group Beta Test on Apple’s App Store Pao App Inc launches its mobile application Pao (say …
Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service
Parks Associates’ OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research …
Yeah, OTT Advertising is a BFD
“Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can …
Interview with Fayez Mohamood, Co-founder and CEO, Bluecore
"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software." Tell us …
Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report
Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will …
Piehole.TV Says That Mobility Will Rule Video in 2018
Piehole.tv Research Shows That Video Production and Viewing Becomes More Challenging as Goldfish Attention Span Proves Longer Than a Human’s …
Video Streaming Dominates Subscription TV in Customer Satisfaction, ACSI Data Show
Netflix, PlayStation Vue, and Twitch Lead are Among Streaming Services Atop the Telecommunications Segment, says ACSI Report Customer satisfaction with …
LookBookHQ Rebrands to PathFactory; Unveils New Content Insight and Activation Engine
LookBookHQ PathFactory Engine Helps B2B Marketers Understand the Role Content Plays in the Buyer’s Journey and Connects Visitors with the …
TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo
Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? …
Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn
"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to …