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Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, explains the motivations behind this recent wave of acquisitions... How do we explain the recent wave of M&A in adtech? The past 18 months have…
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With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
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Geekbot, an automation tool for asynchronous standups, surveys, retrospectives, polls, and more, is now available on Microsoft AppSource. Over 170,000 users worldwide, including companies like GitLab, Netflix, and Spotify, use Geekbot…
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We are not first to the punch here, but Applovin wants a piece of the Unity pie. Even here in Beatgrid’s Netherlands headquarters, this story has rumbled on, and the knock-on effects across tech will be far-reaching. This is a piece of…
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tap., the digital entertainment marketplace for industry professionals, announced the closing of a $1.8 million pre-seed round of funding. tap., the digital entertainment marketplace for industry professionals, announced the closing of a…
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Total TV usage up 7.8% vs. October – Time spent streaming increased over 10% – Thanksgiving is #2 most-watched day of TV in 2022 Nielsen's latest report from The Gauge, the media measurement company's monthly snapshot of total TV and…
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Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: _________ Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about…
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New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT…
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data.ai (formerly App Annie), the leading mobile data analytics provider, has released its annual mobile app forecasts for 2023 and beyond. One of five projections in the report reveals that time spent on mobile will surpass 6 trillion…
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Future of Video research workshop addresses growth in OTT video consumption Parks Associates' fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show…
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Year-to-Date Revenues on Par with Record-Breaking High in 2019, Pre-Pandemic Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on…
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23% of US households subscribe to nine or more OTT subscription Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September…
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In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted.…
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New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. "Advertisers are beginning to move away from META and YouTube and towards TikTok…
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With new funding led by Shasta Ventures, Impact will expand the product and services of its global professional network for the film/TV industry Impact, the professional network for the entertainment industry founded by Academy…
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Brightcove expects major content distribution diversification, including a massive expansion of direct-to-audience, for TV, film, and social creators as well as global enterprises and brands A significant global shift in how brands,…
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Amid economic crisis, the new app is ushering in a new era by fusing the functionality of YouTube with the monetization of Patreon to bridge the gap for artists in photo, video, and audio When one thinks of a "creator" on social media,…
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The metaverse has gained considerable traction as it offers a replication of our physical lives in the digital sphere. It is expected that the market will grow to $800 billion in the next four years, on a steady ascent from $478.7 million…
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New research from Omdia shows that TikTok has leapfrogged Netflix to become the second most popular service in the USA, with only YouTube retaining the crown for under 35s viewing. The service remains heavily skewed by age and occupies…
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What does it truly take for modern-day marketers to move prospects through the buying funnel and get them to make an active buying decision? Find out more in this week's martech highlights: ________ MarTech Quote-of-the-Week! It’s…
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