Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable …
Demystifying Predictive Analytics
What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? …
For Good Measure: Your TV Ad Numbers Don’t Lie
Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out …
MarTech Interview with Ashwin Navin, CEO and Co-Founder, Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future
Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising …
Where Netflix Meets Black Twitter
Black Entrepreneur Launches Social Streaming Platform First teased last fall – X On Demand (xod.tv) has finally gone live. The …
Another $115 Million in InVision’s Revenue Pool as Part of Series F Funding
This Series F Round Gets the Total Funding to $350 Million and Evaluates the Company at $1.9 Billion Just to …
Video on Demand Services Are Driving Tremendous Growth
The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
New Report Finds Why Brand Integrity Is Delicate
Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery
This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue
Veritone One, a subsidiary of Veritone, Inc. announced that it has signed an agreement to acquire Performance Bridge Media, a …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …
Megola, Inc.Announces Launch of Social Mobile App for TheShare.TV Network
Megola, Inc. The Company has announced that it has launched a Social Mobile Video App to showcase proprietary health and …
Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says
Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority …
PAO APP Launches Beta iOS Version
Pao Launches for a Closed-Group Beta Test on Apple’s App Store Pao App Inc launches its mobile application Pao (say …
Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service
Parks Associates’ OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research …
Yeah, OTT Advertising is a BFD
“Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can …