Browsing Tag

Netflix

Liquid Media and Insight TV Forge New Channel Partnership

Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Under the proposed alliance, Insight, the leading millennial-focused global channel and content producer, will distribute select Liquid library content across their global distribution network.…

Virtual Reality is Set to Impact More than Just Marketing…

Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the industry: ______ Tell us a little about yourself Kevin…we’d love to hear a little bit about Moth+Flame and some of the recent ways in which the platform has enabled better HR and other business support with its VR solutions? I’m the Founder and CEO of Moth+Flame, which I launched after shooting a Taylor Swift music video with a 360…

Can Talking With Consumers Help Brands Avert the Ad “Likeability” Crisis?

I believe brands stand at the cusp of a technological renaissance with a tremendously bright future – or at least the potential for one. But getting there means overcoming a lethal “likeability” challenge, as continued high-frequency exposure to low-quality and irrelevant ad experiences has driven consumers to the conclusion that they simply hate ads. Marketing Technology News: New Benchmarking Tool Released To Improve Marketing Results Consumers are so bombarded with brands’ digital promotions that they’ve adapted to…

Netflix CMO Bozoma Saint John to Keynote The ON24 Experience

Marketing visionary to discuss the impact of authentic customer-brand relationships and driving compelling experiences in the era of digital engagement Leading brands to showcase digital experiences that are creating deeper, personalized connections with audiences ON24, today announced that Bozoma Saint John, global CMO at Netflix, will be the featured keynote speaker at The ON24 Experience virtual summit. Saint John has been at the forefront of creating innovative customer experiences for some of the world’s most…

Zendesk Appoints Former Outcast CEO as New CMO, Names NBA and Netflix Execs to Board

Alex Constantinople joins the company as CMO, with Jeff Titterton expanding role as COO. New board directors Brandon Gayle of NBA San Antonio Spurs, and Netflix lead designer Steve Johnson, bring decades of product, brand, design and storytelling expertise working with some of the world’s most recognized companies. Zendesk, Inc. , a trusted and beloved CRM customer service software company and the champion of great customer service everywhere for everyone, has made a number of strategic appointments to its…

Netflix’s Biggest Competitor is Disney+ in SVOD Business

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

THIS is How Long It takes To Binge Netflix’s MOST Watched Originals

The show that takes the longest to complete is Lucifer, with a total viewing time of 2 days, 14 hours and 56 minutes 13 Reasons Why places second, taking 2 days, 13 hours and 34 minutes to binge-watch the entire show Ozark (1 day, 6 hours and 18 minutes), Money Heist (1 day, 5 hours and 53 minutes) and Tiger King (5 hours and 54 minutes) all made the list It would take 23 days, 2 hours and 49 minutes to watch all of the most watched Netflix original shows Space Force is the popular show that takes the…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

Amazon Prime Video versus Netflix: Understanding The Two Streaming Service Providers

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

Engaging Audiences is Critical for Successful Online Influencers

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Stephen Arnold Music and TradeCafe Leverage the Power of Sonic Branding

Bassett & Walker’s new cloud platform for trading agricultural commodities has a sonic signature that says “confidence, reliability and security.” As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of…

Seechum App – The Netflix of Social Connections Launched in 188 Countries

Seechum, a new Social Connections Mobile App, officially launched globally on the App Store, after a short beta release in the UK. The launch comes off the back of a successful seed funding round which closed at the end of 2019. Seechum is the world's first on-demand, video-based Social Connection Mobile App, enabling entertaining social experiences between individuals from more than 180 countries. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

Subscription Usage Patterns Worldwide – 2Checkout Survey

Despite current market uncertainties, shoppers continue to exhibit an appetite for subscriptions in 2020 2Checkout, the leading all-in-one monetization platform for global businesses, released the key findings from its recent consumer subscription usage survey, conducted on a global audience during the months of March and April 2020. The survey results provide valuable insights into consumer sentiment across multiple dimensions, including popular subscription categories, adoption rates, preferred billing cycles and payment…

37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

Disney+ has Lockdown Bonanza in Europe

As Disney announces a record 54 million subscribers for its streaming service Disney+ mobile traffic soars, according to network data from Enea From just over a month since its European debut, mobile video traffic from new streaming service Disney+ has reached 7 Exabytes per month according to data from Enea. On Tuesday May 5th Disney confirmed that it has secured 54 million subscribers within days - providing relief to parents with children off from school - and creating headaches for mobile operators who have to juggle…

VPN Usage Rises by 180% due to Skyrocketing Streaming of Netflix as Online Communities Unite in Isolation

VPN services have been on the rise, bridging the gap between individuals and uniting them into online communities and "watch parties" on Netflix, nearly doubling the usage of virtual private networks compared to the pre-pandemic period. ZoogVPN, a freemium VPN service provider, has shared more insights on how the newly changed habits have affected our network dependency To combat the loneliness crisis, people have been gathering into various online communities and "watch parties" on Netflix to lessen the emotional stress…

Ranked: Most Popular Disney Classics in the USA

The Lion King (1994) is the favorite classic animated Disney movie in the USA, with 94,000 online searches every month Aladdin (1991) is the next most popular classic Disney animated film, gaining 69,000 internet searches per month Interestingly, Cinderella (1950) and Tarzan (1999) are on a monthly basis each gaining 19,000 online searches For the duration of the Covid-19 lockdown, we will undoubtedly be consuming a lot of content from the likes of Netflix, Amazon Prime and Disney+. Marketing Technology News:…

10 Tech Companies Donates Over $1.4bn to Fight Coronavirus

Ten leading tech companies have pledged to donate a significant amount of funds to help contain the novel Coronavirus. Data gathered by Learnbonds.com indicates that the companies have offered at least $1.4 billion towards mitigating the virus. Top on the list is California based Google that has donated about $800 million that will be used to support businesses, organizations and healthcare workers as part of its coronavirus response that also includes free advertising on its various platforms. Cisco has also pledged about…