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AUDIENCEX Named #40 Fastest-Growing Private Company in California from The Inc. 5000 Series

Largest independent trading desk grew 441% in last 2 years AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named the 40th fastest growing private company in California by Inc. magazine. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within California’s most dynamic segment—its independent small businesses. Marketing Technology News: Axiomatics Presents Data Security Trends Emerging in 2020 AUDIENCEX is…

Everything You Want to Know About Microsoft Advertising

Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising platform, signaling a strategic move to expand their portfolio of services in Marketing, CX, Search and AI. Clearly, AdTech customers can finally think of leveraging something that is not just Google anymore for their advertising campaigns. To help you understand how Microsoft Advertising can generate great results for your business, read this article. What is Microsoft Advertising?…

Not Another Social Media Network

Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in it? Take a picture and Google will show you a slew of pictures of top-rated recipes with potatoes. I mean… if the buyer journey has become that easy, count me in. With that capability, I no longer have to search — which just fuels my growing…

Invoca Announces Enhanced Integrations with Google Marketing Platform and AMP Support

The Call Tracking & Analytics Platform’s Deeper Integrations with Google Make AI-Powered Call Intelligence Data More Valuable to Marketers Leading call tracking software provider, Invoca has announced that it has launched enhanced integrations with Google Ads and Google Marketing Platform (formerly AdWords and DoubleClick, respectively). The company has also announced additional support for Google Accelerated Mobile Pages (AMP). The improved integrations with Google’s suite of ad tools allow users of Invoca’s AI-powered…

Amazon Versus Google Search: Who Is Winning the Battle and How?

Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement business still has a lot of scope for growth. Last year, the retail giant accounted for nearly half of all product searches, according to the details based on a survey. Alphabet, on the other hand, accounted for 36% of the market. According to a report by Merkle for Q2, 2018- Google’s product listed ads accounted for 59% of the company’s ad clicks in Q2. Despite the figures, Amazon’s…

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…