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Customers

What Lies Beneath: Unveiling the New Realities of the Twisting Online Purchase Path

There was once a time when customers would only go to one website to shop, and marketers would easily have all the customer data they needed. But that time is long gone. The landscape for e-commerce has shifted dramatically. Customers now make 54 percent of their purchases outside brand sites and in marketplaces, according to a recent report we released. Today, customers search and browse numerous sites, and finally end up buying… somewhere. An average of 70 percent of online purchases happen within walled-garden…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

How to Develop and Offer Products That Delight Customers

When developing new products, businesses typically ask their customers a single question. They provide a long list of features and ask, “For this product, which of these features do you most prefer?” This seems like a straightforward question. Many product development teams would take these results and immediately begin developing whatever features were selected most frequently. Some teams dig deeper. Rather than accepting the results at face value, they question if their customers selected features they’ve come to…