API

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added facial recognition to open the Zuant app when scanning badges at tradeshows so you’re not constantly fiddling around looking for or trying to remember your password. It’s a great timesaver, as remembering/inputting passwords are huge irritations in our digital world. I’m a big fan of Dashlane,…

Commerce and High Tech Organizations Can Enjoy Improved Performance, Observability, and Real-Time Control Without Making Significant Changes to Existing Network Infrastructure Fastly, Inc., provider of an edge cloud platform, announced Cloud Optimizer, a new offering that enables critical, high-traffic content delivery by sitting between a company’s content delivery network (CDN) and its central cloud. Cloud Optimizer brings customers with multi-cloud or multi-CDN architectures, especially within commerce and high tech…

dLocal, an award-winning fintech company that specializes in cross-border payments for emerging countries, announced that Amazon went live with dLocal’s local payments acceptance services in Chile. “We are honored to enable Amazon customers in Chile to shop on Amazon.com with international and domestic credit cards, including interest-free installments and Amazon Prime Video subscriptions in Chilean Pesos.” “Amazon has a long history of pioneering online innovation and bringing e-commerce to the rest of the world,” said…

Majesco digital1st Insurance Is a Cloud-Native, Microservices-Based Digital Experience Platform With a Low Code / No Code Configurability and a Robust API and Partner Ecosystem Apps Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the availability of expanded capabilities of Majesco Digital1st Insurance® to evolve and accelerate insurers’ business and technology models in their digital transformation. “The demands of agility, speed and innovation are…

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

New APIs Will Allow Merchants and Financial Institutions to Give Visa Cardholders More Ways to Pay Visa is making it easier to provide shoppers the ability to choose how they pay before, during or after purchase with the introduction of a suite of Visa’s installment solutions APIs. Through a pilot program, participating issuers and merchants will be able to offer their customers an installment payment experience at checkout using a Visa card they already have in their wallet. “We expect installments to become a…

LabTwin Launches New Data Connectivity and “Talk Back” Features to Enable Real-Time Data Capture for Scientists LabTwin GmbH, the world's first voice and AI-powered digital lab assistant, announced its new open API that will connect scientists with data sources both inside and outside of the lab. LabTwin will enable scientists to instantly access external databases as well as data streams from other sources such as lab equipment and informatics systems. With LabTwin’s open API, R&D groups will be able to easily…

Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, it’s actually very exciting. Right now 56% of the world population has access to internet. This means that more than 4 billion people, over half of the world's population, are without any internet connection. The growth potential is huge. A fully connected world is not just a noble cause, but also the dream of every marketer and tech Ccmpany. Which means companies like Google, Facebook and…

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced the global launch of advanced capabilities to help brands and retailers optimize their online strategies and build stronger, direct connections with today's empowered consumer. With the launch of these newly enhanced platform solutions, ChannelAdvisor helps its customers continue their…

Extending AI to Content Management Enables Smarter Insights, Better Decisions and Improved Outcomes Contentstack, the leading Content Experience Platform, introduced pre-built integrations for the world’s leading AI solutions from Amazon, Google, IBM and Salesforce. Using Contentstack’s widgets, AI is embedded directly in the CMS and available throughout a user’s workflow, delivering a seamless in-context experience. Developers can now build deeper integrations than ever before and provide marketers with insights to…

Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the round with additional participation from DVI Equity Partners, Blue Note Ventures, First Mile Ventures, Spring Time Ventures, and RVC. Brian Wallace, Managing Director of Access Venture Partners has joined Shotzr's Board of Directors. DVI Equity Partners' Nathan Levy said of the closing, "We're excited to be part of this round, and we think Shotzr has a strongly differentiated offering in a multi-billion…

Dow Jones Risk & Compliance and Dun & Bradstreet have agreed to utilize their best-in-class datasets to enhance their respective risk management and regulatory compliance solutions. Dow Jones Risk & Compliance will make Dun & Bradstreet’s beneficial ownership data available through its web-based platform, RiskCenter, or via API. Dun & Bradstreet’s Data Cloud, which draws from over 300 million verified business records, will augment proprietary Dow Jones data, providing customers with a more complete…

BigCommerce for B2B Bolsters the Ecommerce Platform’s B2B Capabilities Through Applications from Industry-Leading Partners Apruve, Brightpearl, Bundle B2b, Nextopia, punchout2Go and Shipperh BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced the rollout of BigCommerce for B2B, a comprehensive suite of applications tailored specifically to accelerate the success of B2B merchants selling online. Available immediately, BigCommerce for B2B is the result of the strategic…

New Integrations Target Three Core Communication Channels: Chat, Direct Mail and 1:1 Video Outreach, the leading sales engagement platform, announces Outreach Galaxy, a new program that offers deeper partner integrations and enables sales teams to more effectively access multiple sales tools directly from the Outreach platform. With 500+ companies utilizing the Outreach API and more than 30 recognized integrations including DiscoverOrg, Drift and LinkedIn, Galaxy equips sales reps to use any tools and channels needed to…

Joint Customers Will Have Access to Persado’s Ai-Powered Language Analysis Alongside Emarsys’ Industry-Specific Marketing Solutions Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced a strategic partnership with Emarsys, the only marketing platform that knows your industry. The integration combines Persado’s revolutionary platform for generating data-driven creative at scale, with Emarsys’ unmatched turnkey marketing solutions that support profitable…

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities Conversica, Inc., a leader in conversational artificial intelligence (AI) for business, announced that it has been named Technology Partner of the Year by Marketo, an Adobe company. Conversica was recognized because of its integration with Marketo, which leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.…

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…