MarTech Interview with Robin Bordoli, President at RollWorks
"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond."
Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot?
To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer.
If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…