RollWorks

Kicks off with premier agency partners Acclaro, Intelligent Demand, SmartBug Media®, and others to personalize engagement with key accounts RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of…
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Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace,  Catch more…
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Journey Stages and Journey Events combine to help go-to-market teams track accounts in their buying journey to turn activities into actionable insights RollWorks, a division of NextRoll, today announced the availability of Journey Events,…
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G2, the largest software marketplace used by more than 60M software buyers annually, today announced four new account based marketing (ABM) partner integrations with Demandbase, 6sense, RollWorks and Triblio. By adding these new…
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Under new leadership, ABM innovator looks to build on 247% ARR growth and 40% employee growth in the year ahead RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and…
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Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to…
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Bombora, G2, KickFire partnerships provide multi-dimensional intent signals; power RollWorks' ability to provide 98% company match rate RollWorks, a division of NextRoll, today further entrenched its leadership in account-centric data with…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.  Catch more in this weekly martech highlight:…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet:…
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RollWorks, a division of NextRoll, has joined the Adobe Exchange Experience Cloud Program as an Accelerate partner, building on an existing partnership and integration between Marketo Engage, a complete solution for lead management, and the…
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B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver…
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"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the…
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RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more personalized and meaningful ways at scale. The new…
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RollWorks, a division of NextRoll, announced the results of a brand new survey on topics including COVID-19's lingering effects on B2B marketers and sales professionals, as well as the state of Account-Based Marketing (ABM). The survey…
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Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, …
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New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into…
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Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction RollWorks, a division of NextRoll, announced strong adoption for its Account-Based…
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Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a concept that is entering the mainstream as analysts…
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New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The…
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Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see…
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