Experian Archives — MarTechSeries

AI/ML

Artesian Solutions Appoints Max Firth to its Board of Directors

Max Firth Has Vast Expertise in Delivering Data Solutions for Businesses Spanning All Segments from Leading Banks, Telcos, and Utilities to

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Sudipto GhoshApril 23, 2018, 6:04 pmApril 23, 2018 0 178

Tech Bytes

TechBytes with Steve Borthwick, CTO, Artesian

Steve BorthwickCTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The

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Sudipto GhoshApril 17, 2018, 4:50 pmApril 17, 2018 0 198

Behavioral Marketing, People-Based Marketing, Staff Writers

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a

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Sudipto GhoshMarch 22, 2018, 9:30 pmMarch 28, 2018 0 298

B2B Data, Data Management Platforms, Staff Writers

Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users Starting December 21, Google Analytics users have gained the

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Sudipto GhoshDecember 22, 2017, 11:43 pmDecember 22, 2017 0 857

Tech Bytes

TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian

Mindy PankokeProduct Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on customer

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Sudipto GhoshDecember 22, 2017, 5:45 pmDecember 21, 2017 0 1078

Tech Bytes

TechBytes with Jay Stocki, SVP, Data and Product, Experian

Jay StockiSVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of their

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Sudipto GhoshNovember 29, 2017, 4:25 pmNovember 29, 2017 0 1045

B2B Data

Experian Appoints Mohan Jayaraman To Lead Regional Expansion Of Its Advanced Decisioning Analytics and Business Information Services in Asia Pacific

Mohan Jayaraman takes on new regional role to accelerate Experian’s dominant position as the leader in advanced analytics and decisioning,

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Rohan JaganAugust 20, 2017, 7:00 pmMarch 19, 2018 0 0

Marketing Attribution

Cheetah Digital Seeks to Redefine Cross Channel Marketing

Vector Capital’s acquisition of Experian Cross-Channel Marketing has now been re-branded as Cheetah Digital Experian, a global leader in credit

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Sonali DattaJune 9, 2017, 11:55 amJune 9, 2017 1 3511

Interview with Jon Clarke, CEO, Cyance

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

Interview with Henry Bruce, SVP Marketing, Contently

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

Interview with Jesper Theill Eriksen, CEO, Templafy

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Webinar World Techbytes with Paul Dolan, Research Director APAC, SiriusDecisions

TechBytes with Daniel Fisher, Managing Director (Europe) at Playbuzz

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Real-life Food Photography Drives Marketing

Key Takeaways from the SiriusDecisions Summit 2018

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

The FIVE Key Building Blocks for a Solid ABM Foundation

3 Pivots Marketers Need to Make to Improve Marketing Performance

Why Should ‘Grey Area’ Players Fear GDPR?

Adobe Brings Accurate Attribution with Advertising Analytics

Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Ask Yourself, What’s Bringing Audiences to Your Website?

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