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Experian

Experian Unveils Groundbreaking Innovation to Predict Cyber Risk for Businesses

Breakthrough insights combined with data improves the underwriting process for cybersecurity policies In a move designed to predict the risk of cyber-attacks on businesses, Experian unveiled its new cybersecurity risk model – a groundbreaking innovation that combines Experian's robust collection of financial and business data to optimize the insurance industry's cyber underwriting solutions. This new cybersecurity risk model could improve the underwriting process for cybersecurity policies and identify areas where…

More Than Half of Consumers Across the Globe Don’t Feel Recognized When Interacting With Businesses Digitally

New Experian research shows that identity and re-recognition are the keys to positive customer engagement Today's businesses need to deliver more than personalized products and offers, they need to deliver on customer expectations for security and convenience at every moment. Released Experian's annual Global Identity and Fraud Report found that the keys to meaningful online customer engagement are identifying and recognizing consumers time after time. The report found that while 95 percent of businesses are confident in…

New Experian Boost Commercials to Feature John Cena

Experian encourages consumers to "Booooost" their credit scores instantly A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before. The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost,…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

Experian Offers Its Data Products on the Newly Launched AWS Data Exchange

More Than 100 Data Products from Experian Are Now Available in AWS Data Exchange Experian's data products will now be available in AWS Data Exchange, a new service from Amazon Web Services (AWS) that makes it easy for AWS customers to securely find, subscribe to, and use third-party data in the cloud. Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

Experian Voted as Top Media Planning and Attribution Provider

Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek's inaugural Readers' Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories. "Effective media planning and measurement have become crucial components of every marketing campaign, and more marketers understand the priority," said Kevin Dean, Experian's president and general manager of…

Experian Makes Strategic Investment In PlaceIQ’s Location Intelligence Products and Capabilities

PlaceIQ's Location Intelligence Products and Capabilities Become Complementary Elements for Key Initiatives Across Experian's Marketing Division PlaceIQ, the company building a new model of consumer behavior with location data, announced a comprehensive strategic partnership with Experian, which includes a financial investment from the global information services company. This investment represents a growth round of financing for PlaceIQ, enabling the company to continue its strong forward market momentum by scaling its…

Experian Appoints Ek Koh as Senior Vice President of Product Management for Global Identity & Fraud Solutions

Koh Will Lead Experian's Product Management Team to Continued Success Experian announced that EK Koh has joined the company as senior vice president of product management for Global Identity & Fraud Solutions. In his new role, Koh will help Experian achieve its goal to drive growth and become a global leader in identity authentication. "Being able to resolve, identify and accurately recognize customers is the key to many areas of business including fraud prevention," said Steve Pulley, executive vice president and…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations with their customers – and data and technology are core components to achieving that objective. As president of Experian’s Marketing Services, much of my focus is ensuring brands have the necessary data, linkage, audience activation and measurement capabilities to better understand their customers and create an improved customer experience across all marketing channels. What makes Experian’s…

Experian Appoints Shri Santhanam as Executive Vice President and General Manager of Global Analytics and AI

Santhanam will lead Experian in helping clients succeed using ML, AI and advanced analytics Experian announced that Shri Santhanam will join the company as executive vice president and general manager of global analytics and AI. In this new position, Santhanam will help the already successful global decision analytics business advance forward by taking full advantage of the opportunities of big data analytics. Santhanam also will chair Experian's global analytics council, working closely with the regions to shape and drive…

Experian: ‘What’s Taking So Long?’ 51% of Customers Are Fed-up with Lengthy Digital Onboarding Process

Experian Credit3D delivers the most comprehensive and innovative suite of credit data and insight solutions in the market New research from Experian has revealed that most customers (51%) are so fed-up with slow sign-up processes that many will simply abandon their application. At the same time, 74% of businesses say that improving customer experience is a critical or high priority, however 28% admit they are not sure they offer a friction-free service to customers. Just 35% are using automation to help them make…

Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

Agreement Between Experian and Audiens for the Distribution of Data in Italy

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year

The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a store to physically examine a product before purchase, most individuals research products online — oftentimes across a multitude of devices. But that’s just the beginning of the process. It may be days and weeks before an actual purchase takes place. There might be additional research — this time it could be on a different mobile device, desktop or even an in-store visit. People engage with brands across…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…