Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching …
Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach
Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing …
Agreement Between Experian and Audiens for the Distribution of Data in Italy
Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information …
‘Tis the Season for Marketing Attribution: Measurement Is the Key to Campaign Optimization in the New Year
The path to purchase for consumers has shifted drastically over time. Unlike 10 years ago when people headed into a …
TechBytes with Aimee Irwin, Vice President, Strategy, Experian
Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People
New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data
Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution …
TechBytes with Kevin Dean, President and General Manager, Experian
Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent …
Artificial Intelligence is Set to Explode. Is Your Data up to the Task?
I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely …
Artesian Solutions Appoints Max Firth to its Board of Directors
Max Firth Has Vast Expertise in Delivering Data Solutions for Businesses Spanning All Segments from Leading Banks, Telcos, and Utilities to …
TechBytes with Steve Borthwick, CTO, Artesian
Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. …
Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US
People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a …
Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase
Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users Starting December 21, Google Analytics users have gained the …
TechBytes with Mindy Pankoke, Product Manager, Consumer Marketing Data Solutions, Experian
Mindy Pankoke Product Manager, Consumer Marketing Data Solutions, Experian Good data can drive great customer experience. With changing expectations on …
TechBytes with Jay Stocki, SVP, Data and Product, Experian
Jay Stocki SVP, Data and Product, Experian A majority of online shoppers consider consistency as a very important aspect of …
Experian Appoints Mohan Jayaraman To Lead Regional Expansion Of Its Advanced Decisioning Analytics and Business Information Services in Asia Pacific
Mohan Jayaraman takes on new regional role to accelerate Experian’s dominant position as the leader in advanced analytics and decisioning, …
Cheetah Digital Seeks to Redefine Cross Channel Marketing
Vector Capital’s acquisition of Experian Cross-Channel Marketing has now been re-branded as Cheetah Digital Experian, a global leader in credit …