Browsing Tag

Experian

Experian North America Earns #31 Ranking in the Fortune 100 Best Companies to Work For in 2021

Prioritizing employee safety and well-being propelled Experian’s ranking Experian North America’s heightened focus on employee well-being and safety fueled innovations to serve its clients and consumers during an extraordinary year. This and our ongoing focus on creating a culture of inclusion propelled Experian’s rise from number 90 in 2020 to the ranking of 31 in Fortune's 100 Best Companies to Work For in 2021. Marketing Technology News: Audiencerate Achieves TRUSTe International Privacy Verification…

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

New audience segments are now available for every brand marketer in Ampersand's AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data,  across every…

Experian Selected as Leading Provider of Digital Identity Solutions

Juniper Research acknowledges Experian’s pedigree in the digital identity industry and gives high marks for strength of product Experian has been selected as one of the leaders in the current digital identity landscape in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 report. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment in the rapidly growing market. “With the rise in digital transactions…

Experian’s Future of Fraud Forecast Reveals Threats Facing Businesses in 2021 and Beyond

The five fraud predictions include emerging digital dangers and automated attacks expected in the new year With the growing threat of fraud fueled by the digital acceleration that took place in 2020, Experian released its 2021 Future of Fraud Forecast that reveals five emerging fraud threats facing businesses. The rapid increase in digital use created a perfect storm for fraudsters to quickly find new ways to steal funds, capitalizing on consumers’ lack of familiarity with digital platforms and the resource…

Narrative Integrates New Consumer Data Source Into Its Data Streaming Platform

Addition of new consumer data opens the door for users to implement omnichannel campaigns across key vertical markets Narrative, the enterprise data streaming company, announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner. Marketing Technology News:…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

One in Three Consumers Are Only Willing to Wait 30 Seconds or Less Before Abandoning an Online Transaction

New research from Experian finds businesses need to invest in the customer journey to accommodate increasing consumer demand and expectations While businesses worldwide have started to see their operations stabilize, they will be tested once again as higher expectations of the digital experience are on the rise. According to the latest Experian’s Global Insights Report, 60 percent of consumers have higher expectations of their digital experience than before Covid-19. High expectations for security and convenience…

Experian’s Cloud-Based Solutions Adapt to Today’s Evolving Customer Needs

PowerCurve decision management suite is now offered both fully-customized and in out-of-the-box applications to meet the needs of businesses large and small Experian announced a new set of cloud-based solutions designed for companies that seek to automate decisions across an increasingly complex customer journey. To meet a growing demand for automated, analytically driven decisioning from businesses of all sizes, these releases comprise both pre-configured solutions for organizations that prefer standard, ‘out-of-the-box’…

Yext Names Jon Buss as Managing Director, EMEA

Yext, Inc., the Search Experience Cloud company, announced the appointment of Jon Buss to Managing Director of Europe, the Middle East, and Africa (EMEA). Buss was previously Managing Director of Northern Europe after joining Yext in 2016 and establishing the company's London office. Buss has over 25 years of experience, having served as MD for the UK and Northern Europe at Criteo, MD of Digital for Experian Marketing Services, and in sales leadership roles at Regus, Dun & Bradstreet, and Biomni. He takes over…

Study: Only 32 Percent of Businesses Have Made Operational Adjustments to Meet New Consumer Demands

COVID-19 pandemic has shifted the priorities of consumers as well as businesses, but their priorities are not the same. Experian’s Global Insights Report says that consumers are engaging with businesses online more than ever before. The study found there has been a 20 percent increase overall in consumer online transaction activities, including a 41 percent increase in online grocery shopping, a 40 percent increase in applying for loans online, and a 22 percent increase for both ordering food online for delivery or for…

Experian Partners With Global Data Consortium To Bolster International Customer Identity Verification

New solution provides comprehensive package for clients with global customer bases to quickly and efficiently confirm identity Experian and identity verification provider Global Data Consortium (GDC) have announced a new partnership which will transform customer onboarding journeys for both international and new-to-country customers. The agreement enables Experian clients to onboard customers rapidly, as well as strengthening anti-fraud measures and meeting Know Your Customer (KYC) and Anti Money Laundering (AML)…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

Experian Unveils Groundbreaking Innovation to Predict Cyber Risk for Businesses

Breakthrough insights combined with data improves the underwriting process for cybersecurity policies In a move designed to predict the risk of cyber-attacks on businesses, Experian unveiled its new cybersecurity risk model – a groundbreaking innovation that combines Experian's robust collection of financial and business data to optimize the insurance industry's cyber underwriting solutions. This new cybersecurity risk model could improve the underwriting process for cybersecurity policies and identify areas where…

More Than Half of Consumers Across the Globe Don’t Feel Recognized When Interacting With Businesses Digitally

New Experian research shows that identity and re-recognition are the keys to positive customer engagement Today's businesses need to deliver more than personalized products and offers, they need to deliver on customer expectations for security and convenience at every moment. Released Experian's annual Global Identity and Fraud Report found that the keys to meaningful online customer engagement are identifying and recognizing consumers time after time. The report found that while 95 percent of businesses are confident in…

New Experian Boost Commercials to Feature John Cena

Experian encourages consumers to "Booooost" their credit scores instantly A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before. The commercial features a hero on a mission, leading a herd of purple-spotted cows, who teaches a stranded driver that, by using Experian Boost,…

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us about your role and journey into technology. What inspired you to take the role at Experian? The evolution of data and technology continues to play a significant role within the Advertising ecosystem. Brands want to have a more substantive relationship with their customers. As more and more people consume information and transact from different devices, brands need to cut through the noise and deliver…

Experian Offers Its Data Products on the Newly Launched AWS Data Exchange

More Than 100 Data Products from Experian Are Now Available in AWS Data Exchange Experian's data products will now be available in AWS Data Exchange, a new service from Amazon Web Services (AWS) that makes it easy for AWS customers to securely find, subscribe to, and use third-party data in the cloud. Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a…

How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?

In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing has never felt so near at hand as it does today. It is possible to envision a world in which data informs every Marketing decision, from creative on through to activation and measurement. Unfortunately, there are still a number of areas where the promise of people-based Marketing outstrips reality, and this is due to the fact that brands and their partners in large part must continue to rely on…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…