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Identity

Identity Automation to Showcase Award-Winning IAM Platform at 2020 HIMSS Conference

Company to Exhibit RapidIdentity, Best in KLAS Category Leader in Identity and Access Management for Healthcare Industry Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced it will be exhibiting at the 2020 Healthcare Information and Management Systems Society's (HIMSS) Global Health Conference & Exhibition in Orlando, March 10-12. The company is also attending the KLAS award ceremony on March 9th for recognition as the 2020…

Identity Automation Extends Support for WS-Federation and WS-Trust Specifications

Company Announces Extended Protocol Support for Integrated IAM Platform, RapidIdentity Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced its extended support for WS-Federation and WS-Trust protocols. The offering provides RapidIdentity customers with new options for federated Single Sign-On (SSO) in the cloud and with Microsoft Intune - Azure. Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip…

Deloitte and Google Cloud Announce Plans to Collaborate on Next-Generation Security Solutions

As organizations move more of their businesses to the cloud, better control over data and activities in the cloud, as well as preventing privilege misuse, becomes critically important. Building on their existing global alliance,  Deloitte and Google Cloud announced that together they will leverage the strength of their portfolios in cyber and cloud solutions to provide customers with end-to-end secure cloud transformation services and solutions in support of their digital transformation journeys and to better combat cyber…

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

Retailers with multiple brands are struggling to obtain a single view of their customers across their portfolio. Their siloed Marketing departments can’t connect the dots as customers shop from one brand to the next, across display, email, and in-store. The lack of visibility creates an identity crisis. Brands make the mistake of thinking about channels – and their customers – in segments, and waste their media spend confusing the customer with conflicting messages without even realizing it. While many struggle, some…

Resolving the Ecommerce Identity Crisis

By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. Even after a single purchase, ecommerce platforms know a lot about an individual, from where they live to what kinds of products they prefer to what brands they prefer and general inferences on the socioeconomics of households and individuals. This knowledge enables a great deal of effective loyalty and retention marketing, particularly via email and direct mail. But as it relates to a person’s…