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Advertising

TOHO and IMAX Announce Historic Five-Picture Slate Agreement in Japan

Japan-based TOHO, a film, theater production, and distribution company, and Canadian-American entertainment technology company IMAX has announced a slate deal to release five current and forthcoming TOHO films on IMAX screens. The deal will expand both the companies’ longstanding partnership across distribution and exhibition. It also marks IMAX’s biggest slate deal to date with a film studio outside Hollywood. The terms of the deal shall run to at least 2021 and include three future films to be confirmed. As of October,…

Criteo Joins Open Source Unified ID Initiative

 Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced that it is collaborating with the advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry…

Colling Media Innovates with Optimized Facebook Catalog Ads

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the largest social network with more than 2.6 billion monthly active users, is a staple of online advertising. Previously, advertisers were limited to static images of a single product, but Facebook's introduction of Catalog advertising presents brands with multiple opportunities in a single ad to…

Kargo Announces The Editorial Endeavor

Kargo, the leader in mobile advertising, announced the Editorial Endeavor, a consortium dedicated to supporting diverse and premium publishers through better media practices, special programs, and industry action. Audience-based media buying has eroded the foundation of quality journalism and editorial content, threatening the media ecosystem and the very fabric of publishing. Brands have also created keyword and content blocking tactics that divert revenue away from important news and diverse content. The Editorial Endeavor…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Kubient Discovers New “Weasel” Injection Ad Fraud Scheme

Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its latest findings of fraudulent activity occurring within the programmatic ecosystem. Via its patent pending Kubient Artificial Intelligence (KAI) ad fraud prevention, now available to the public, Kubient detected Wease.IM, a scheme that was duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic,…

Brandzooka Raises $5.6 Million In Series A Funding And Appoints New CEO

Brandzooka, the leading self-service programmatic platform democratizing the digital advertising landscape for brands and agencies, has closed $5.6 million in Series A funding, bringing its total funding to date to $10.1 million. Founded in 2015 by a group including Alex Bogusky and Kelly Dotseth, who has now stepped into the CEO role, Brandzooka is disrupting the media landscape by making it possible for companies and agencies of any size to place targeted ads on primetime TV and premium digital properties worldwide for…

Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…

Bigeye Announces Key Hires and Promotions to Bolster Further Agency Growth

Bigeye, an audience-focused, creative-driven, full-service advertising agency, has announced key new hires and promotions across all departments to further expand the agency's capabilities. Rhett Withey, Bigeye Senior Designer, has been named Art Director to help lead the Creative Team in delivering compelling creative to clients. As an integral member of the Bigeye team for more than five years, Rhett has demonstrated strong leadership and consistently delivers innovative work.  Joining him on the Creative Team is…

Global Online Content Consumption Doubles in 2020, Research Shows

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its ‘Four fundamental shifts in advertising during 2020’ report. This international study considers the impact that device types, evolving news cycles, and new ad technologies have had on consumers’ engagement with online brand promotions. The study, conducted with over 10,000 respondents across France, Germany, Spain, the UK, and the US, shows that: Content consumption is soaring: Daily time spent consuming…

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

PremiumMedia360 Hires Multiple Key Executives Amid Significant Growth

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives are each filling newly formed roles. Chhavi Saxena, Vice President of Accounting and Finance. Saxena comes to her position with extensive experience in company-wide financial processes and strategic M&A, particularly in the advertising world. Most recently, she served as Senior Vice President of Finance for Agency EA,…

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for…

Wurl Network has Launched 42 Channels on Plex

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming media platform for all your favorite media, recently launched 42 channels on the Wurl Network. The channels, all launched in a single day, include such popular programming as Reuters, The Bob Ross Channel, Game Show Central, Deal or No Deal, Wipeout Xtra, FailArmy, The Pet Collective, People Are Awesome, and WeatherSpy, from leading studios including Reuters, Cinedigm, Game…

GeistM Announces Leadership Changes

GeistM, the world's fastest growing MarTech Platform, recently announced two key leadership moves.  Sameet Durg, co-founder and formerly COO, has been promoted to President of the company, overseeing all daily operations.  Technology and media industry veteran Andrew G. Smith has joined as SVP of Strategic Partnerships. Marketing Technology News: CommerceIQ is Now an Amazon Advertising Partner GeistM CEO and founder Kevin Fortuna says that the company made the moves in order to position itself for significant growth in…

Blis Keeps Finger on the Pulse of Consumer Behavior With Global Sentiment Tracker

Economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car Blis, a trusted leader in location-powered advertising and analytics has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment. The tracker plots how consumers are feeling about their local economy, household finances and spending intent and the survey is running in the US, UK, UAE, Singapore and Australia. Based on three highly topical…

AdPlugg Launches The AdPlugg Network

AdPlugg launched the AdPlugg Network. The AdPlugg Network is a new way for publishers to monetize their websites through network ads. Immediately available to all qualifying publishers, the AdPlugg network allows publishers to fill available ad inventory on their websites with ads from network advertisers. In use by over 15 thousand publishers, the AdPlugg system allows publishers to serve ads to their sites from any source. This includes direct-sold (via direct relationships with advertisers), in-house, or via ad networks…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

New Getty Images Research Shows That 8 in 10 People Expect Companies to Be Consistently Committed to Inclusivity and Diversity in Their…

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov. The Visual GPS Summer Update also reveals that 63% of people prefer to buy brands that are founded…

DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation…