Browsing Tag

Advertising

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership with TBWA-Brazil

Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency Lew'Lara\TBWA based in Brazil. Lew'Lara\TBWA’s integration of Cyabra into its offerings will be exclusive to the Brazilian market and available to their brands immediately. Cyabra’s agency offering provides advertising, marketing, and communication firms with its unique social analytics data to allow brand leadership teams to identify, analyze,…

Smarty Social Media Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award

Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising Companies to Watch. The Startup Weekly presented the Marketing & Advertising Companies to Watch award to businesses that showcased strong growth and excellence in 2020. Smarty Social is a social-first healthcare marketing agency that prides itself on finding solutions that drive growth and disruption for its clients. Inspired by…

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team As the ad…

Programmatic Advertising Company MOLOCO Releases New Report on Post Covid-19 Gains in Various App Categories

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format,…

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark and Finland. In 2018, it launched Techradar.com with local content in the Nordic languages. Techradar is number one in tech news in the UK and number eight…

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

Comscore Insights Power Award-Winning Syracuse University Research Into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that a Syracuse University research paper analyzing audience retention, powered by insights from Comscore, won first place in the Open Paper Competition for the Broadcast Education Association (BEA) Research Division. The paper, entitled "Developing…

The Ultimate Tool For B2B Commercial Teams, N.Rich’s ABM Platform is a One-Stop-Shop For Cross-Channel Ad Campaigns

Unlike Any Other ABM Platform, N.Rich's Free Self-Service UX Reduces ABM Program Launch From Months To Just A Couple Of Days In today's age, content is king. For businesses, this reality ultimately translates to a heavy reliance on advertising and content marketing in order to outrank competition and drive conversions. Commercial teams are constantly in need of resources to stay ahead of the game – without breaking the bank or falling short of expectations. The ever-present problem is that many advertising platforms cannot…

STUDY: Global CTV Impressions Increase 60% Year-Over-Year, Becoming a Pivotal Channel for Omni-Channel Marketers

Innovid’s Global Omni-Channel Benchmarks Report uncovers how advertising trends shifted amid COVID-19 pandemic Report highlights the surge in streaming and importance of keeping TV the centerpoint of omni-channel advertising strategies to seamlessly manage experiences across channels Innovid, the only independent omni-channel advertising and analytics platform built for television, today announced its Global Omni-Channel Benchmarks Report, which represents the most complete view of video advertising data available in the…

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

Ideoclick Launches Pulse Advertising to Unify Disparate Data and Unlock Sustainable Competitive Advantage

Keyword-based advertising solution automates e-commerce advertising and campaign management Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, today launched Pulse Advertising, an intelligent media investment tool built for Amazon and other retail media networks to help brands unlock sustainable competitive advantage and a winning e-commerce strategy. Marketing Technology News: Raise Your Voice And Choose To Challenge Pulse Advertising puts performance data in context so brands…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention - 15 x or more - compared to standard display ads, with the…

Despite Negative Perceptions, 52% of Consumers Can Identify Benefits of Targeted Advertising

New data reveals that targeted advertising strategies can help small businesses break into new markets and build brand awareness, despite that people may consider targeted ads annoying, creepy, and invasive. Strikingly personalized targeted ad campaigns have triggered privacy concerns among many, but more than half of consumers (52%) can still name at least one benefit of targeted advertising, according to a new report from Visual Objects, a directory of creative agencies. Marketing Technology News: New GigaOm Report…

DeepIntent® Releases Consumer Survey Findings on Impact of Direct-to-Consumer Pharmaceutical Advertising

Demonstrates Gap Between Patients and Providers About Treatment Options DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and business outcomes, today released survey findings designed to gain deeper insight into how consumers feel about the value of pharmaceutical advertising. Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok The company surveyed 1,229 U.S. adults to understand how informed they feel by…

BELatina Merges With BrandStar

With acquisition of multimedia platform for Latina/Afro-LatinX audience, BrandStar will expand its production and marketing services to reach the growing US Hispanic Market BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Marketing Technology News: B2B…

ITV Leverages Stardog’s Enterprise Knowledge Graph Platform to Assist its Digital Transformation & Maximize the Value of Rights

Stardog, the leading Enterprise Knowledge Graph platform provider, today announced that ITV, a media and entertainment company based in the U.K., has selected Stardog to help manage its content rights to optimize content delivery to consumers. Connecting and aligning critical rights data from disparate sources, Stardog's platform is designed to be one of the foundational components of ITV's business-wide rights management service, enabling business users to determine who can exploit its content. Leveraging Stardog, ITV has…

SmartMedia Technologies Unveils The Next Evolution Of NFTs To Create Unprecedented Advertising Outcomes For Brands

SMT's proprietary SMOs expand upon NFT capabilities to provide increased engagement and user function for brands and consumers In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and…

IAS Launches First Industry-Wide Digital Ad Verification Training Program

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality," said Tony Marlow, CMO, IAS. "In a fast-paced environment where technology…

White Bullet Study Reveals that 20% of Ads on Pirate Websites Place Consumers at Risk

The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. Marketing Technology News: Bitwarden Delivers New Trusted Way to Share Sensitive Data The latest stats from its…