Browsing Tag

messaging

Advertising Campaigns With Messages Tied To Diversity & Inclusion Increase Business Outcomes

VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result of VAB's analysis of hundreds of advertising campaigns and 3,300 commercials from 50 brands across multiple categories spanning the last five years. More than 20 diversity and inclusion campaign case studies from Johnnie Walker, Nike, Target, ThirdLove, Ulta Beauty, and other brands are…

Stream Raises $15 Million Series A to Accelerate Global Growth Across In-App Messaging

Stream.io, Inc., the creator of enterprise-grade activity feed and chat APIs, announced the close of its $15 million Series A financing today, led by GGV Capital with participation from new investor 01 Advisors, Knight, seed round lead investor Arthur Ventures, and other backers, including Olivier Pomel, CEO of Datadog, and Tom Preston-Werner, co-founder of GitHub. Tiffany Luck from GGV Capital will join the Stream board of directors. Stream plans to invest heavily in scaling its global team across engineering, sales, and…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

Prodapt Announces Agreement with LivePerson to Power Digital Transformation

Prodapt, a leading consulting, technology & managed services provider to the Digital Service Provider (DSP) industry, announced a partnership with LivePersn, a global leader in Conversational AI. The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs' digital-first self-service and messaging capabilities. By opening messaging channels - including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more - DSPs can empower customers…

OneSignal Customer Data Shows Push Notifications Drive Significant Customer Engagement

Customers Report Greater Improvement in ROI over Email OneSignal, the market leader in customer engagement messaging, announced a survey of companies who actively use web and mobile push notifications shows Push Notifications have equal or greater return on investment than email marketing or digital advertising. In surveying over 300 customers with audience sizes exceeding 30,000, 82% reported that push notifications helped them meet or exceed their business goals.  When comparing push notifications against email, 72%…

Zendesk Supports Apple Business Chat General Availability

Companies can have real-time customer conversations via Apple Messages directly in Zendesk Support Apple and Zendesk announced the general availability of Apple Business Chat, allowing companies to have real-time customer conversations via Apple Messages directly in Zendesk Support. This announcement follows Zendesk’s continued investment in messaging, giving customers access to all messaging applications through its customer experience platform. Zendesk’s 2020 State of Messaging Report found messaging apps have the…

LiveChat Adds Text Messages Integration to Its Customer Service Platform

LiveChat Software, a provider of a SaaS-based suite of products for managing business communication, now allows brands to send and receive text messages while contacting their customers through its chat software. The new solution combines LiveChat’s technology with the features of Twilio. Although people have different preferences when it comes to communication with businesses, the trend for using messaging platforms within customer service has increased over recent years. In addition to popular applications like Facebook…

Jornaya Names Rich Smith as Chief Marketing Officer

Smith Boasts Decades of Success Leading Innovative Marketing Strategies in Banking, Mortgage and Insurance Industries Jornaya, a leading data-as-a-service (DaaS) company with a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month, names Rich Smith as chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it…

eGain Adds Google’s Business Messages support to its Messaging Hub

eGain, the leading provider of customer engagement solutions, announced its support for Google’s Business Messages for conversational customer service and engagement, as part of the eGain Messaging Hub™. Contact centers will now be able to handle the complete lifecycle of handling Google’s Business Messages with eGain, while integrating the interactions with other touchpoints for a complete view of the customer. Marketing Technology News: Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution…

Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial's new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too. "Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform," notes Benjamin Dorr, COO at…

Avaya Cloud Office UCaaS Solution Now Available in Australia, Canada, and the UK

Avaya Holdings Corp. and RingCentral Inc. announced the global expansion and general availability of Avaya Cloud Office by RingCentral in Australia, Canada, and the UK along with the availability of several key new features and capabilities including tools to help migrate customers more efficiently and effectively. Avaya Cloud Office is experiencing rapid global customer adoption, enhancing the way organizations communicate with customers, partners and with colleagues through an all-in-one solution that delivers seamless…

RingCentral Announces RingCentral Cloud PBX for Microsoft Teams with Direct Routing Integration

Broadens Microsoft Teams integrations to empower users to be more productive RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Cloud PBX™ for Microsoft Teams enabling Direct Routing integration. With RingCentral Cloud PBX for Microsoft Teams users will have access to more robust cloud PBX capabilities without ever having to leave the Teams interface on mobile, web, and desktop. RingCentral also provides broader…

KDDI America Has Selected Infobip As Its Cloud Communications Platform

Partnership Enables Enterprise-Wide Customers Access to Digital Transformative Communications & Rich Media Experiences KDDI America, a subsidiary of “KDDI Corporation”, a Fortune Global 500 company with three datacenters in the U.S., announced it has partnered with Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security. As the demands for digital customer experiences expand, KDDI America’s strategy is to enable digital…

ufirst Chooses Vonage to Power its App Aimed at Improving the Way People Access Services in Cities following COVID-19

ufirst Provides Virtual Queues with Easy-to-use Technology that will Help People Adhere to New Social Distancing Guidelines in a Safe and Efficient Manner as Businesses Begin to Reopen ufirst, an Italy-based innovative digital platform available via mobile app which offers a cloud queue management solution, chose Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, to power the development of its messaging features for the ufirst platform. This latest development…

Smarsh Introduces Capture and Archiving Support for WhatsApp and WeChat

Enables Organizations to Use Popular Encrypted Apps for Business and Meet Compliance, E-Discovery Obligations Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced capture and archiving support for WhatsApp and WeChat, two prominent secure messaging applications that are undergoing rapid enterprise adoption. Organizations must capture, retain and review employee communications in support of regulatory retention and oversight obligations. This content also…

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus – K2 Analytics Reveals

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus. As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

Carzato and RouteOne Announce Online Retailing Experience Integration

Integration of two leading automotive platforms empowers consumers and dealerships in seamless buying experience Carzato, a leading automotive online services provider, announces its integration with RouteOne, a leading F&I technology provider, to furnish an optimal experience for consumers and dealers in North America. With the collaboration, Carzato's Online Retailing Experience (ORE) platform integrates with RouteOne's credit aggregation system to present indirect auto financing quotes to consumers and enable…

BlueMail Launches Support for Debian and Red Hat Linux in Major Expansion

Blix Inc., a leading provider of messaging solutions to consumers and businesses, today announces its popular BlueMail client is now compatible with Debian and Red Hat Linux. With this expansion, BlueMail is now available on a dozen Linux distributions, including Arch Linux, CentOS, elementaryOS, Fedora, KDE Neon, Kubuntu, Manjaro, Linux Mint, openSUSE and Ubuntu.  As the world faces an increasingly remote workforce, this expansion brings BlueMail's cross-platform productivity and safety features to a global network of…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…