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Insights

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Clarivate Analytics Closes Acquisition of Decision Resources Group

Creates a leading information insight solutions provider to the Life Sciences industry, helping them improve human lives Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced it has completed its acquisition of Decision Resources Group ("DRG"). Previously, Clarivate announced on January 17, 2020 its intent to acquire DRG from Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302), part of global business conglomerate Piramal Group.…

CROSSMARK Leads Growth Transformation

Latest solution optimizes on-shelf availability to help retailers and CPG manufacturers increase sales, profits and ROI CROSSMARK, a leading sales and marketing services agency, this week hosts its first major thought leadership summit – the Smarter Growth Summit – in Bentonville, Arkansas, to offer a new growth solution for the retail and consumer packaged goods industry that utilizes real-time data and predictive analytics to combat the out-of-stock issues disrupting the industry. Also participating in the summit is…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

TV Attribution – What’s All the Fuss About?

Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for good reason. Beyond measuring TV’s impact on Sales outcomes, attribution can also be used to gain deeper insight into the performance of specific campaign variables such as message, creative, target audience, media schedule, ad placement, format and length, among others. With pressure building for brands to get the best possible Return On Investment (ROI) from their ad spend, attribution is at the heart of mounting…

MarTech Post of the Week: Better Insights in Store for Retailers

On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell of fresh bread and coffee. They might even have some products unboxed and ready to try out. But all the freshly baked bread in the world won’t help if they’ve put the wrong price tag on key items, hidden the best-selling stock at the back of the store and forgotten to get anyone to cover…

Credorax Announces Partnership with Small World to Enhance Cross-European, Card Present Activity with a Unified Payment Solution

Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and omnichannel payments, announced its partnership with Small World, a leading global money transfer service provider. Small World will benefit from Credorax’s smart payments solution, including its Insights platform providing real-time data, and financial services enabling payment acceptance…

Why Better Parental Leave Matters for the MarTech Industry

Working in the Marketing Technology space, we’re fortunate to be surrounded by innovation on a daily basis. Ours is an industry that prides itself on continual progress, on early adoption of new technological advances, and on a relentless pursuit of improved insights and solutions. No matter the technology that underpins our solutions, there’s one core asset that all successful Marketing Technology firms share: passionate, productive employees. Our companies are defined by our people, and their success is our success. So,…

15 MarTech Pros Share Their Most Valuable Experiences and Insights

Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We can firmly say that martech companies refer to and review a lot of content that their competitors are churning as part of their content calendar. Writing a blog or sharing links on social media are not the only ways to ‘educate’ customers about your brands. Interviews and Guest Posts are…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

IRI Announces Enhancements to IRI Verified Audiences

IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers. As the only 100 percent deterministic audiences based on purchase behavior, IRI Verified Audiences enable unprecedented personalization, targeting and…

Visitor Segmentation: The Key to Powerful Website Personalization

When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website visitors, especially those they don’t know. Did you know that 95% of your website visitors are anonymous? That’s a staggering number of potential customers you’re most likely not engaging with. However, what you do know (and here comes the good news) is that they are brand aware, they…

Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

Manzama and OnePlace Partnership Brings Market Intelligence to Client Lifecycle Management

The Partnership Allows Bringing Key Information Provided by the Manzama Intelligence Platform Directly into Their Oneplace CRM Environment  Manzama and OnePlace announced a partnership which will allow for seamless integration of Manzama data and insights into OnePlace’s Client Lifecycle Management solution for Professional Services firms. The integration allows organizations to bring in key information provided by the Manzama Intelligence Platform directly into their OnePlace CRM environment for better access and…

Analytics Insight Announces ‘The 10 Most Valuable Business Intelligence Companies in 2018’

Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most Valuable Business Intelligence Companies in 2018' in its April-May issue. The issue features Altair as the Cover Story. Altair transforms design and decision-making by applying simulation, machine learning and optimization throughout product life cycles. The company's broad portfolio of…

Marketing Veteran Paula Burr Chosen To Lead DEG’s Analytics and Insights Team

Digital Agency DEG Hires New Director of Analytics and Insight One of the fastest growing companies, DEG is a full-service digital agency that delivers marketing messages which help connect and create a resonating impact. DEG has now hired marketing veteran Paula Burr, as the Director of Analytics and Insight. Burr will guide the team of analysts at DEG to optimize brand channels, understand their customers better through both qualitative and quantitative methods. The DEG analysts work as members of integrated agency…

BuzzBoard Announces Category Insights to Help Understand Customers Better

Category Insights and Coverage For More Than 700 Business Categories for the US BuzzBoard Inc, a pioneer in cloud services data provider, revealed that it has expanded the business category insights provides more than 700 verticals. The sectors include manufacturing, retail, transportation and other professional services. If you’re looking to understand the frequency around home improvement businesses or learn about the Life Time Value of Customers (LTV) in the field of dentistry—BuzzBoard will now offer it all across…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

WalkMe Launches Growth Edition Solution for SaaS and Web-Based Companies

World's First AI-Powered Digital Adoption Solution to Accelerate Customer Retention and Growth WalkMe, the leading digital adoption platform and one of the fastest-growing software companies globally, announced that it has launched WalkMe Growth Edition, an AI-powered solution specifically geared towards customer-centric growth companies. Using WalkMe Growth Edition, SaaS and web-based companies can analyze, predict and take action on user behavior, resulting in greater customer retention and business growth. WalkMe…

Coveo Announces $100 Million Investment Led by Evergreen Coast Capital

Leading Silicon Valley-Based Tech Investment Firm Funds Accelerated Growth Into Leading Global AI Insight Engines Provider Coveo, a recognized leader in AI-powered insight, recommendations and search engines, has secured a $100 million investment from Elliott Management for a 27% stake in the company. The investment was led by Elliott's Menlo Park, California-based private equity affiliate, Evergreen Coast Capital. "Evergreen focuses on fast-growing technology companies that have proven customer traction and a clear…