Browsing Tag

Insights

Fobi Ai Inc. Announces Commencement Of Trading On OTCQB Under New Symbol “FOBIF”

Fobi receives OTCQB approval for new symbol in connection with the final parts of rebrand from Loop Insights to Fobi Fobi AI Inc. (formerly Loop Insights Inc.) (MTRX:TSXV) (RACMF:OTCQB) (the “Company” or “Fobi”), a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement, is excited to announce that, further to its press release dated June 3, 2021 with respect to the Company's name change and symbol change on the TSX Venture Exchange, the…

Loop Insights Rebrands As Fobi AI To Unify Messaging And Branding With Next Phase Of Enterprise Level Growth

Fobi Ai Inc., a leading data intelligence company using artificial intelligence to help clients turn real-time data into actionable insights and personalized customer engagement is pleased to announce that Loop Insights is rebranding as Fobi AI today. The Company’s new name, logo, website, and messaging will launch tonight. In addition, the Company’s ticker symbols will also change in the near future to match the company name, with the TSXV changing to “FOBI” and the OTCQB changing to “FOBIF”. The purpose of the…

Tellius Enhances AI-Driven Decision Intelligence Platform With Proactive And Personalized Insights

New capabilities empower users to start analysis quickly, ask deep questions easily, and scale securely and cost effectively Tellius, the AI-driven decision intelligence platform, today announced a series of major feature improvements designed to help businesses accelerate their analytics journey beyond dashboards to make better data-driven decisions. New Quick Start capability, proactive intelligence capabilities, and resource and data controls enable users to start analysis quickly, ask deep questions…

Learn How To “Futureproof Your Business” At Toluna’s 2021 Virtual Event

Keynote Speakers from Colgate Palmolive, Lionsgate Film, Reckitt, Mars Wrigley, and more join Toluna Executives to Share Insights on How to Futureproof your Business with Insights Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced it will host an industry-leading virtual event on June 16 and 17, 2021. The event, themed “Futureproofing your Business,” will feature discussions amongst insights leaders and unveil the latest wave of the…

Bayard Advertising Welcomes Back Cody Harker As Senior Director, Insights & Strategy

Cody Harker joins Bayard as an established marketer with nearly a decade of experience in programmatic media buying, digital strategy, program management, and analytics. Marketing Technology News: MarTech Alliance Learning Membership Most recently, Cody served as director of Transportation Marketing Group (TMG), a division of Thruline Marketing, a role in which he oversaw all functions of its transportation and logistics recruitment marketing business.  Under his direction, TMG added numerous products and programs to…

Rebranded Loyalty And Engagement Company, Tenerity, Inc., launches With A focus On Driving Profitable Customer Loyalty

The former Global Customer Engagement division of cxLoyalty increases the value of loyalty programs with additional revenue-generating opportunities. Tenerity, Inc., a leader in driving profitable loyalty for companies around the world, is pleased to announce the launch of its new brand effective immediately. Marketing Technology News: Kimble Applications Welcomes New Members and New Roles to Executive Team The new brand, post-transaction, is based on the premise that loyalty starts with a spark – the spark of…

Effectv Appoints John Brauer to Oversee Insights and Analytics

Brauer will spearhead the company’s efforts in data science, analytics, measurement, marketer insights and ad effectiveness research. Effectv, the advertising sales division of Comcast Cable, today announced the appointment of John Brauer to vice president, insights and analytics. Marketing Technology News: Pendo Adds Product Executive, Creates Virtual Summit To Explore The Complexities Of The Emerging… “I’m very honored and excited to officially be leading the team in this new capacity” Brauer had…

Metadata.io Releases Insights and Raw Performance Data for B2B Marketers from $15M in Ad Spend on Facebook and LinkedIn

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

How to Start Creating the Change Advertising Needs

As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and first-party data becoming more important again, now, advertisers and their agencies have a unique opportunity to regain some control and more effectively market to prospective and existing customers. Unfortunately, most of the industry concerns revolve around the following questions, or…

PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced that its intelligence is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. Bloomberg clients will now be able to layer in the complexities of foot traffic into their analysis for a fuller picture of consumer behavior and trends. The dataset provided by PlaceIQ will offer coverage for over 400 brands and 250+ tickers across six key verticals. Marketing Technology News: SpotX…

Cerillion Unlocks Full Value of CSP Data With Advanced Analytics and Insights

Cerillion announced the launch of Cerillion 8.2, the latest version of its Enterprise BSS/OSS suite, a standards-based monetisation and customer engagement platform, which helps Communications Services Providers (CSPs) to achieve better business outcomes and expand into new markets. Marketing Technology News: CM Group Announces Acquisition of Selligent Marketing Cloud Building on the success of Cerillion 8.1, launched in April, release 8.2 raises the bar once again with cloud deployment on Microsoft Azure and a raft of…

iClick Launches New Marketing Analysis Tool – iNsights

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns. iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data…

Clarivate Announces New Global Business Center in Asia

Delivering world-class customer services from shared services facility in Penang, Malaysia Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the establishment of a Global Business Center in Penang, Malaysia. It is one of three new Global Business Centers that Clarivate is building to provide world-class services to customers, with the other two based in Chandler, AZ, USA and London, U.K. Located at GBS@Mahsuri, Bayan Baru, a hub for global…

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Clarivate Analytics Closes Acquisition of Decision Resources Group

Creates a leading information insight solutions provider to the Life Sciences industry, helping them improve human lives Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced it has completed its acquisition of Decision Resources Group ("DRG"). Previously, Clarivate announced on January 17, 2020 its intent to acquire DRG from Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302), part of global business conglomerate Piramal Group.…

CROSSMARK Leads Growth Transformation

Latest solution optimizes on-shelf availability to help retailers and CPG manufacturers increase sales, profits and ROI CROSSMARK, a leading sales and marketing services agency, this week hosts its first major thought leadership summit – the Smarter Growth Summit – in Bentonville, Arkansas, to offer a new growth solution for the retail and consumer packaged goods industry that utilizes real-time data and predictive analytics to combat the out-of-stock issues disrupting the industry. Also participating in the summit is…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

TV Attribution – What’s All the Fuss About?

Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for good reason. Beyond measuring TV’s impact on Sales outcomes, attribution can also be used to gain deeper insight into the performance of specific campaign variables such as message, creative, target audience, media schedule, ad placement, format and length, among others. With pressure building for brands to get the best possible Return On Investment (ROI) from their ad spend, attribution is at the heart of mounting…

MarTech Post of the Week: Better Insights in Store for Retailers

On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell of fresh bread and coffee. They might even have some products unboxed and ready to try out. But all the freshly baked bread in the world won’t help if they’ve put the wrong price tag on key items, hidden the best-selling stock at the back of the store and forgotten to get anyone to cover…

Credorax Announces Partnership with Small World to Enhance Cross-European, Card Present Activity with a Unified Payment Solution

Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and omnichannel payments, announced its partnership with Small World, a leading global money transfer service provider. Small World will benefit from Credorax’s smart payments solution, including its Insights platform providing real-time data, and financial services enabling payment acceptance…