Browsing Tag

Enterprise Marketing

Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today's market: powerful enterprise marketing software that is also delightfully easy to use. New revenue attribution reporting, AI-powered A/B testing, partitioning, and…

Salesforce Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

Salesforce, the global leader in CRM, announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support. Marketing Technology News: Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US Salesforce…

dunnhumby Acquires Aptaris to Bolster Customer Data Science in Retail

dunnhumby's Latest Acquisition Powers More Effective, Efficient Pricing and Promotions Leveraging Dunnhumby’s Customer Data Science dunnhumby, a leading customer data science company, has announced it has acquired Aptaris Software, a leading enterprise marketing, and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with the only end-to-end promotions management platform in the market.…