Take a bird’s eye view into how Birdzi’s solutions, award-winning team and established podcast are driving new sales and client success

Birdzi, the supermarket industry’s most comprehensive customer engagement ecosystem, is proud to announce several major accomplishments from 2021. Highlights included hosting 38 important retail conversations on The Retail Perch podcast and enabling three major regional grocers to implement an advanced customer intelligence platform.

Marketing Technology News: HornHub Enters Next Stage of Dynamic Content Creation with Beta Release

“At Birdzi, every member of our community, from our employees to our clients and partners, has a voice and it was an honor to see everyone’s work come together in such profound ways last year”

Client Updates and Impressive Results

Birdzi’s revolutionary customer intelligence platform made waves in 2021 and attracted three new major regional grocers: Coborn’s, Harps, and Strack & Van Til.

• With Birdzi, Coborn’s witnessed a 355% increase in customer retention, a 16% increase in trips per month and a 23.7% increase in spend per month.
• Harps implemented an app powered by Birdzi’s customer intelligence platform that received 10,000+ downloads and incorporated branded coupons, front-of-store beacons, store mapping and shoppable recipes that enhanced the customer journey.
• Birdzi helped Strack & Van Til leverage a customer dashboard, shopper analytics, digital offer management, and personalized ad flyers and product recommendations.

Award-Winning Customer Relationships

In addition to gaining new clients, Birdzi’s ongoing relationship with Weis Markets found even greater success in 2021. Ron Bonacci, VP of marketing and analytics, Weis Markets, received a Retail Innovator Award from Retail Touchpoints for his work with Birdzi.

Birdzi allowed Weis to go beyond the traditional vendor-selected discounts and strategically promote all 40,000+ products sold in the store including private label products. Weis achieved a net incremental sales increase with an ROI of more than 13X on customers that received targeted offers and a 38% increase in categories shopped in the store.

Marketing Technology News: Encore® Names Amanda Armstrong SVPof Brand and Community Engagement