Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events

Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to successfully weather the current storm, bolster digital personalization capabilities, and ultimately attain their revenue goals.

“No one, and no organization, can go it alone right now – we are all in this together. At Folloze, we are fortunate to be well-positioned to help others succeed through the crisis and are proud to play our part in doing so.”

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“Over the past several weeks, marketing teams have demonstrated resilience, creativity and resourcefulness to help their companies navigate an uncharted marketplace,” said Etai Beck, CEO and cofounder of Folloze. “To drive greater impact in these uncertain times, companies are doubling down on their ABM, digital personalization and virtual event motions. With today’s announcement, Folloze stands ready with the tools, best practices and support to help organizations thrive despite these challenging circumstances.”

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Supporting the B2B marketing community

During the crisis, marketing teams have innovated creative solutions to overcome obstacles and continue driving the business forward, and many of their marketing leaders are eager to join with their community to share their experiences and learn from each other.

To facilitate such sharing of ideas and best practices, Folloze is hosting a weekly community-driven workshop, where marketing leaders and practitioners gather to discuss ways to close the revenue gap and deliver on their revenue goals. These workshops are focused on idea sharing and problem-solving and explicitly preclude selling of any sort.

Supporting customers and prospects

Social distancing and other COVID-19 regulations have resulted in an unprecedented cancellation of conferences and events in 2020 and beyond. Without face-to-face engagement to drive pipeline, marketing teams are forced to transform their in-person events to virtual experiences and to double-down on their account-based strategies.

Leveraging best practices and customer-proven playbooks, Folloze is helping organizations quickly pivot and infuse deep personalization, effective messaging and content, and sales team activation into their webinars, virtual workshops and ABM plays. Folloze is offering one-to-one support to transition to virtual and digital environments, easing access to VirtualNOW, a turnkey solution that helps marketing teams successfully transition from physical to virtual events, and manages ABM deployments for organizations lacking the resources to do so themselves.

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Supporting marketing agencies and organizations

The health crisis impacts not only companies and community but also the marketing agencies and organizations that support them and help make them successful. To give back to them during the crisis, Folloze is opening up the use of its own platform to them, free of charge, to help them weather the storm and continue providing their services.

Concludes Beck, “No one, and no organization, can go it alone right now – we are all in this together. At Folloze, we are fortunate to be well-positioned to help others succeed through the crisis and are proud to play our part in doing so.”

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